Hookit Sport Graph™

Track the entire sports & influencer ecosystem

At the core of our technology is our Sport Graph.

We actively track 500,000+ entities, including every professional athlete and major influencer, team, league, event property, and venue, across Facebook, Instagram, Twitter, YouTube, Weibo, VK, and Twitch, aggregating all the engagement on everything they post to track for brand value.

What We Track



Ready to EVOLVE Your Sponsorships?

Click Links Below to Learn More About:

How it Works || Spontech || Hookit Valuation Model || Promotional Effectiveness Score


“We are using the Hookit data to make smarter decisions about who to sponsor, what content to push, and when to push it in order to maximize the ROI of our sponsorship investments.”

Ryan Lauder, Director of Consumer Engagement, TaylorMade Golf Company

“Hookit has more than paid for itself, providing several key insights that have helped inform our Global Sports Marketing strategy.”

Ray Hilvert, VP Sports Marketing, New Balance

“Even if I had $1 million to spend, I would still have to make choices about where to put it. Having this type of data at this level really helps to make those decisions.”

Carrie Woodward, Global Partnerships Dir., Michelin

Hookit provides clear financial valuation of our social initiatives, including complete access to all necessary social metrics by event, driver, team, and sponsor.

CJ O’Donnell, Chief Marketing Officer, INDYCAR

What’s New

Top 10 NFL players – September 2019

The first week of September saw the kickoff of the 2019-20 NFL season, the 100th since its inception, with the Bears and Packers renewing the league’s oldest rivalry. With the start of the new season, we also welcome some new faces into our top 10 NFL players on social media for this month.

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Trusted by leading brands across industries

We work with brands and rights holders across all major sports and esports:

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