At the core of our technology is our Sport Graph.
We actively track 500,000+ entities, including every professional athlete and major influencer, team, league, event property, and venue, across Facebook, Instagram, Twitter, YouTube, Weibo, VK, and Twitch, aggregating all the engagement on everything they post to track for brand value.
What We Track
VIDEO / OTT / LIVE STREAM
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“We are using the Hookit data to make smarter decisions about who to sponsor, what content to push, and when to push it in order to maximize the ROI of our sponsorship investments.”
Ryan Lauder, Director of Consumer Engagement, TaylorMade Golf Company
“Hookit has more than paid for itself, providing several key insights that have helped inform our Global Sports Marketing strategy.”
Ray Hilvert, VP Sports Marketing, New Balance
“Even if I had $1 million to spend, I would still have to make choices about where to put it. Having this type of data at this level really helps to make those decisions.”
Carrie Woodward, Global Partnerships Dir., Michelin
“Hookit provides clear financial valuation of our social initiatives, including complete access to all necessary social metrics by event, driver, team, and sponsor.”
CJ O’Donnell, Chief Marketing Officer, INDYCAR
NFL Season is back! It’s a beautiful time of the year. As you’re preparing your list of which players to draft for your fantasy draft team, Hookit looked into which athletes generated the most fan engagement for the month of July.read more
Every July in the baseball world ends with a flurry of trades caused by MLB’s July 31st trade deadline, the last chance for teams to make major changes to their rosters until the season ends.read more
Tennis athletes spent endless hours preparing for July 1st, the day the Wimbledon Championships began. This two-week-long tournament is a highlight every year in the tennis world and, of course, this year was no different.read more
Trusted by leading brands across industries
We work with brands and rights holders across all major sports and esports: