Hookit Sport Graph™

Track the entire sports & influencer ecosystem

At the core of our technology is our Sport Graph.

We actively track 500,000+ entities, including every professional athlete and major influencer, team, league, event property, and venue, across Facebook, Instagram, Twitter, YouTube, Weibo, VK, and Twitch, aggregating all the engagement on everything they post to track for brand value.

What We Track

SOCIAL MEDIA

VIDEO / OTT / LIVE STREAM

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How it Works || Spontech || Hookit Valuation Model || Promotional Effectiveness Score

 

“We are using the Hookit data to make smarter decisions about who to sponsor, what content to push, and when to push it in order to maximize the ROI of our sponsorship investments.”

Ryan Lauder, Director of Consumer Engagement, TaylorMade Golf Company

“Hookit has more than paid for itself, providing several key insights that have helped inform our Global Sports Marketing strategy.”

Ray Hilvert, VP Sports Marketing, New Balance

“Even if I had $1 million to spend, I would still have to make choices about where to put it. Having this type of data at this level really helps to make those decisions.”

Carrie Woodward, Global Partnerships Dir., Michelin

Hookit provides clear financial valuation of our social initiatives, including complete access to all necessary social metrics by event, driver, team, and sponsor.

CJ O’Donnell, Chief Marketing Officer, INDYCAR

What’s New

Top 10 NFL Players – July 2019

NFL Season is back! It’s a beautiful time of the year. As you’re preparing your list of which players to draft for your fantasy draft team, Hookit looked into which athletes generated the most fan engagement for the month of July.

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Trusted by leading brands across industries

We work with brands and rights holders across all major sports and esports:

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