Smart Sponsorship

Solutions for Brands

Measure every dollar spent to maximize sponsorship ROI

Start with standardized KPIs

Current Portfolio

Measure & Optimize
Existing Assets

Monitor and improve promotional value, score brand fit with audience data to activate more effectively

Valuation (AAV)

Promotional Effectiveness Score

Estimated AAV

Alignment Score

Future Portfolio

Discover & Evaluate
New Partners

Search the Sport Graph by your sponsorship criteria, add to watchlist and evaluate against your existing partners

Utilize those KPIs across your organization to deliver ROI/ROO

“We are using the Hookit data to make smarter decisions about who to sponsor, what content to push, and when to push it in order to maximize the ROI of our sponsorship investments.”

Ryan Lauder

Director, Consumer Engagement, TaylorMade

Use Cases By Role

Sports Marketing

  • Discover and evaluate new partners
  • Justify sponsorship decisions with ROO/ROI
  • Optimize current portfolio value & performance
  • Benchmark your performance over time using KPIs
  • Predict future performance and value

Brand Marketing

  • Determine the most effective sponsorship assets to activate based on audience/geo
  • Align sponsorship asset audiences to your target consumer
  • Optimize content strategy to drive maximum value and engagement
  • Predict value of content to make the most intelligent decisions with your resources

Ready to EVOLVE Your Sponsorships?

“We are using the Hookit data to make smarter decisions about who to sponsor, what content to push, and when to push it in order to maximize the ROI of our sponsorship investments.”

Ryan Lauder, Director of Consumer Engagement, TaylorMade Golf Company

“Hookit has more than paid for itself, providing several key insights that have helped inform our Global Sports Marketing strategy.”

Ray Hilvert, VP Sports Marketing, New Balance

“Even if I had $1 million to spend, I would still have to make choices about where to put it. Having this type of data at this level really helps to make those decisions.”

Carrie Woodward, Global Partnerships Dir., Michelin

“Vans uses Hookit to capture the true value of how social works for each of our athletes and events. For the first time, Vans can measure and prove ROI on our events and athletes on social media.”

Bobby Gascon, Dir. Global Marketing / Action Sports, Vans

What’s New

Top 10 NFL players – September 2019

The first week of September saw the kickoff of the 2019-20 NFL season, the 100th since its inception, with the Bears and Packers renewing the league’s oldest rivalry. With the start of the new season, we also welcome some new faces into our top 10 NFL players on social media for this month.

read more

Trusted by leading brands across industries

We work with brands and rights holders across all major sports and esports:

This site uses cookies to provide you with a great user experience. By using Hookit, you accept our use of cookies. See our privacy policy for more info.