We Track the Data That Matters
Technology is changing the way people consume media, including live sports and entertainment. Most adults now watch TV with a 2nd screen in hand. Social & digital media have eclipsed traditional media in exposure & activation spend.
As a brand marketer, you know this. That’s why “Social Promotion” is the 2nd most popular sponsorship ask behind “Category Exclusivity”. In-event activations by themselves aren’t enough anymore in today’s world of the connected fan. You have to reach them where they are, online.
Leveraging sponsorship assets through social media has become a must. This is where every fan engagement is measurable and trackable, so you can know which partners are promoting your brand and who is doing it the best to help you engage your target consumer.
The Hookit Approach
Social and digital media are the perfect proxy to drive sponsorship strategy & decisions across your entire organization. Why? Depth & access to near real-time statistics gives you data you can use.
500,000+ entities tracked in near real-time across all major social media platforms including Facebook, Instagram, Twitter, VK, Weibo, Twitch and YouTube
Track Your Portfolio
We track what matters to you against standardized sponsorship KPIs
Hookit technology provides insights, recommendations, and reporting to improve your sponsorships
Brands working with Hookit have seen a 3x increase in sponsorship value in one year
Invest with confidence. Identify which properties are performing best in the sports ecosystem and how their content fits with your brand image and messaging.
The Hookit dashboard brings all your promotional campaigns into one view so you can see which of your investments are performing and which need to up their game.
Ready to EVOLVE Your Sponsorships?
Insights to increase impact
With so many pulls on the marketing budget, sports sponsorship needs to prove its value.
Here’s how Hookit can help you achieve and exceed your ROI and ROO goals.
- Talk to our experts who know what works across industries and audiences
- Know what audience you are reaching through your partnerships
- Track promotional campaigns and see improvement from event to event
- Understand which properties are driving the most value and how to replicate that success
HOW INSIGHTS HELP
Get the most out of your sponsorship investments
Share insights with your properties to refine and optimize your social media strategies in real time to maximize impact and exposure
Identify what platforms drive the most value per post and how to post more effectively to generate higher value for your brand
Original Athlete Image Sources:
“Serena Williams US Open 2013” by Edwin Martinez from The Bronx [CC BY 2.0 (https://creativecommons.org/licenses/by/2.0)]
“Cristiano Ronaldo Portugal” by Анна Нэсси [CC BY-SA 3.0 GFDL]
“JJWatt” by Jeffrey Beall [CC BY-SA 3.0 (https://creativecommons.org/licenses/by-sa/3.0)]
“We are using the Hookit data to make smarter decisions about who to sponsor, what content to push, and when to push it in order to maximize the ROI of our sponsorship investments.”
Ryan Lauder, Director of Consumer Engagement, TaylorMade Golf Company
“In every opportunity, we recommend Hookit as the platform to use when measuring sponsorship valuation. We can’t imagine choosing a better partner for 2018.”
Mike Rau, Marketing, NHRA
“Even if I had $1 million to spend, I would still have to make choices about where to put it. Having this type of data at this level really helps to make those decisions.”
Carrie Woodward, Global Partnerships Dir., Michelin
“Vans uses Hookit to capture the true value of how social works for each of our athletes and events. For the first time, Vans can measure and prove ROI on our events and athletes on social media.”
Bobby Gascon, Dir. Global Marketing / Action Sports, Vans
Report: 2020 Sponsorship Year In Review Hookit’s 2020 Sponsorship Year In Review is compiled to allow marketers to benchmark their brand against other brands in their segment who are also investing in sports sponsorship as well as across industry verticals. The data...
CHASING SPONSORSHIP VALUE An Inside Look At The Top Brands In Sports, How They Got There, And What They Could Do Even Better This report dives into the methodology used to rank the brands, the trends in sponsorship including the impact of COVID-19, and how to use the...
READ THE FULL COVERAGE HERE How much sponsorship value was driven by the world of motorsports, where did it come from, and which brands were the beneficiaries of this promotion? (Insights by Hookit, Published by SportsPro)
Trusted by leading brands across industries
We work with brands and rights holders across all major sports and esports: