AI Powered Sponsorship

World-leading analytics & valuation platform


AI Powered Sponsorship

World-leading analytics & valuation platform


AI Powered Sponsorship

World-leading analytics & valuation platform


AI Powered Sponsorship

World-leading analytics & valuation platform


Hookit Is Revolutionizing How Brands Maximize Sponsorship Value.

“We are using the Hookit data to make smarter decisions about who to sponsor, what content to push, and when to push it in order to maximize the ROI of our sponsorship investments.”

Ryan Lauder, Director of Consumer Engagement
TaylorMade Golf Company

Listen to our TaylorMade Podcast with Ryan Lauder

“Hookit has more than paid for itself, providing several key insights that have helped inform our Global Sports Marketing strategy.”

Ray Hilvert, VP Sports Marketing
New Balance

Listen to our latest New Balance Podcast

“Even if I had $1 million to spend, I would still have to make choices about where to put it. Having this type of data at this level really helps to make those decisions.”

Carrie Woodward, Global Partnerships Dir.

Read the Article: Michelin Reaches Global Audience Using Authentic Messaging, With an Assist From Hookit

“Vans uses Hookit to capture the true value of how social works for each of our athletes and events. For the first time, Vans can measure and prove ROI on our events and athletes on social media.”

Bobby Gascon, Dir. Global Marketing / Action Sports

Read the Case Study: Vans proves Sponsorship ROI with $13M of Earned Media Value


Where does your organization fit in these stages…where do you want to go?

Sponsorship Solutions for Brands, Right Holders, Influencers & Athletes


Evaluate Your Portfolio
Leverage data to make better decisions


Find New Partners
Identify & monitor potential partners


Data At Your Fingertips
From formatted reports to granular data


Partner Collaboration
Access deeper data + tools for improvement

Why Hookit?


entities tracked

Our Sport Graph tracks every athlete, team, league, event, venue, & brand in sports as well as influencers, musicians, entertainers, fans, & more


data sources & enrichments

Data from every major social media platform feeds our sponsorship KPIs, audience profiles, and reporting


social posts each year

In business since 2001, we’ve got years of historical data to provide clear benchmarks so you know what’s good 


in value tracked and counting

Industry-respected, transparent & usable valuation model gets you started on the path to sponsorship ROI

What's New

Why Measure Social?

Because social is where the fans are engaging. Today’s fan expects brands to meet them where they are with content that interests them and improves their life. Social sponsorship data is available in near real time, so you can optimize and impact your current and future sponsorship portfolio for tomorrow’s game, not next season. Here’s a taste of what is trackable in the moment with social sponsorship data:

  • Fan engagement with your content and branded content from your partners
  • Audience demographics, interests, and habits
  • Sponsorship value to know what content is driving ROI for your brand

Social isn’t the only channel for sponsorship exposure and engagement, but it’s a great proxy to make data-driven sponsorship decisions for all your channels.

Trusted by leading brands across industries

We work with brands and rights holders across all major sports and esports