Hookit Is Revolutionizing How Brands Maximize Sponsorship Value.
“We are using the Hookit data to make smarter decisions about who to sponsor, what content to push, and when to push it in order to maximize the ROI of our sponsorship investments.”
Ryan Lauder, Director of Consumer Engagement
TaylorMade Golf Company
Listen to our TaylorMade Podcast with Ryan Lauder
“Hookit has more than paid for itself, providing several key insights that have helped inform our Global Sports Marketing strategy.”
Ray Hilvert, VP Sports Marketing
Listen to our latest New Balance Podcast
“Even if I had $1 million to spend, I would still have to make choices about where to put it. Having this type of data at this level really helps to make those decisions.”
Carrie Woodward, Global Partnerships Dir.
“Vans uses Hookit to capture the true value of how social works for each of our athletes and events. For the first time, Vans can measure and prove ROI on our events and athletes on social media.”
Bobby Gascon, Dir. Global Marketing / Action Sports
Read the Case Study: Vans proves Sponsorship ROI with $13M of Earned Media Value
SPONSORSHIP IS EVOLVING… ARE YOU?
Where does your organization fit in these stages…where do you want to go?
Our Sport Graph™ tracks every athlete, team, league, event, venue, & brand in sports as well as influencers, musicians, entertainers, fans, & more
data sources & enrichments
Data from every major social media platform feeds our sponsorship KPIs, audience profiles, and reporting
social posts each year
In business since 2001, we’ve got years of historical data to provide clear benchmarks so you know what’s good
in value tracked and counting
Industry-respected, transparent & usable valuation model gets you started on the path to sponsorship ROI
Report: 2020 Sponsorship Year In Review Hookit’s 2020 Sponsorship Year In Review is compiled to allow marketers to benchmark their brand against other brands in their...
CHASING SPONSORSHIP VALUE An Inside Look At The Top Brands In Sports, How They Got There, And What They Could Do Even Better This report dives into the methodology used...
READ THE FULL COVERAGE HERE How much sponsorship value was driven by the world of motorsports, where did it come from, and which brands were the beneficiaries of this...
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We work with brands and rights holders across all major sports and esports