Hookit Is Revolutionizing How Brands Maximize Sponsorship Value.
SPONSORSHIP IS EVOLVING… ARE YOU?
Where does your organization fit in these stages…where do you want to go?
Sponsorship Solutions for Brands, Right Holders, Influencers & Athletes
SPONSORSHIP ANALYTICS
Evaluate Your Portfolio
Leverage data to make better decisions
PROPERTY DISCOVERY
Find New Partners
Identify & monitor potential partners
SPONSORSHIP REPORTING
Data At Your Fingertips
From formatted reports to granular data
PRO ATHLETE & INFLUENCERS
Partner Collaboration
Access deeper data + tools for improvement
Why Hookit?
500K
entities tracked
Our Sport Graph tracks every athlete, team, league, event, venue, & brand in sports as well as influencers, musicians, entertainers, fans, & more
50+
data sources & enrichments
Data from every major social media platform feeds our sponsorship KPIs, audience profiles, and reporting
3B
social posts each year
In business since 2001, we’ve got years of historical data to provide clear benchmarks so you know what’s good
$32B
in value tracked and counting
Industry-respected, transparent & usable valuation model gets you started on the path to sponsorship ROI
What's New
Do Premier League Sponsors or Non-League Sponsors Get More Social Exposure & Engagement?
When brands attach themselves to popular teams, leagues, or events through sponsorship, these brands hope to adopt more meaning in the minds of consumers. Today, the...
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Know Your Influencers: The Top Social Stars of the MLB All Star Game
On Tuesday, July 9th, the National League and American League went head to head for the MLB All Star game hosted in Cleveland, OH. Ultimately, the American League took...
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Technology Brands in Sponsorships
Promotional Effectiveness Report on Computing, Business Software, Hardware, Telecom, and Apps & Consumer Hardware Advanced technologies have created a platform for...
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Why Measure Social?
Because social is where the fans are engaging. Today’s fan expects brands to meet them where they are with content that interests them and improves their life. Social sponsorship data is available in near real time, so you can optimize and impact your current and future sponsorship portfolio for tomorrow’s game, not next season. Here’s a taste of what is trackable in the moment with social sponsorship data:
- Fan engagement with your content and branded content from your partners
- Audience demographics, interests, and habits
- Sponsorship value to know what content is driving ROI for your brand
Social isn’t the only channel for sponsorship exposure and engagement, but it’s a great proxy to make data-driven sponsorship decisions for all your channels.
Trusted by leading brands across industries
We work with brands and rights holders across all major sports and esports
