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INSIGHTS
Learn how sports sponsorships are evolving with our latest insights, guides, and reports.
Grading Athletes – How Scorecards Can Make You A Better Sports Marketer
Brands have been using sponsored properties and individuals to promote themselves and their products for many years. These brand ambassadors are chosen to help the brand grow and expand its horizons because they are considered to have significant influence over the audience the brand wants to reach.
Likes Vanishing on Instagram? What This Means For Brands
This year, Instagram has been experimenting with hiding “Likes” in countries across the globe. The test hit the US this month, causing alarm for American influencers and brands.
Brands that effectively leverage their female ambassadors
With increasing interest in women’s sports, brands are now looking for stellar female promoters who can effectively promote brands. Hookit analyzed 3 such brands who’s female ambassadors were highly effective than others at promoting their sponsor brands.
Want more Insights? You can find our full collection here.
NEWS & MEDIA
Get the latest sports sponsorship news.
The Athletic: The Business of Being Baker: An exclusive inside look at Mayfield’s unique endorsement structure
Baker Mayfield, the 6-foot-1, 215-pound Austin, Texas native and Heisman winner from Oklahoma who Cleveland drafted No. 1 overall in 2018, appears to have changed that narrative and the result has been a flurry of national endorsement deals that have elevated his profile.
SPORTbible: Cristiano Ronaldo Exclusive: I Still Love Football, But Now I Want To Become The GOAT Of Business
Data from Hookit, a sports sponsorship analytics platform, says Ronaldo has more followers across Facebook, Instagram and Twitter than any other athlete and he generated 887.2 million interactions during the first six months of 2019.
Forbes: Abbott Taps Odell Beckham Jr. To Promote Pedialyte For Adults
The Abbott Labs brand takes another step today toward targeting adults and athletes with its first official product endorser. Cleveland Browns wide receiver Odell Beckham Jr. will promote Pedialyte through the 2020 NFL season and also serve as its creative director.
See where else Hookit’s data has informed News and Media outlets by viewing our full collection here.
CASE STUDIES
Read how Hookit helps brands and rights holders improve sponsorship ROI.
Case study: New Balance
How New Balance uses Hookit data and insights to identify its most valuable content to reach ROI goal of 300%.
Case Study: Tough Mudder
Tough Mudder is uniquely positioned as both a brand sponsoring athletes and influencers as well as an event property bringing on other brands as sponsors. In order to stay as the best-in-class partner, Tough Mudder leveraged the Hookit platform to identify ways to drive more value for current and prospective sponsors.
NHRA increases Fan Engagement using Hookit’s Data
NHRA increases Fan Engagement by 210% and Earned Media Value by 86% using Hookit’s Data "Hookit has become an essential partner in updating our sponsorship strategy, teaching our teams and drivers best practices, and helping us drive more value for our sponsors.”...
Looking for more Case Studies? You can find our full collection here.
ATHLETE SPOTLIGHTS
Discover which athletes are garnering the most social engagement.
2019 NFL Thanksgiving – Most Popular Teams & Players – Infographic
Thanksgiving and football go hand-in-hand. There are three NFL matchups this year on Thanksgiving: Bears vs. Lions, Bills vs. Cowboys, and Saints vs. Falcons.
Top NBA Players – October 2019
The 2019-20 NBA season is officially underway, although it feels like it never ended with all of the movement this offseason. The current champions, the Toronto Raptors, no longer have their Finals MVP in Kawhi Leonard.
Top 10 Rugby Players – October 2019
This October saw the majority of the much-awaited Rugby World Cup 2019 played in its stunning host nation – Japan.
At Hookit we love spotlighting athletes. See our full collection of past spotlights here.
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