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Learn how sports sponsorships are evolving with our latest insights, guides, and reports.

Infographic: NHL 2021 Midseason Sponsorship Update

Like the NBA, the NHL has seen a decline in fan engagement on social media posts by athletes, teams, and the league in the 2021 season compared to the previous season before COVID stopped play. Hockey players have been less active on social this season as well, with...

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2021 Brands On The Rise (Full List)

The State of Sports Marketing Entering 2021 Despite the pandemic, sports properties were still able to drive $7.9B in sponsorship value for brand partners through their social media channels. Though total posts by sports entities and the interactions on those posts...

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Read how Hookit helps brands and rights holders improve sponsorship ROI.

Case Study: Tough Mudder

Tough Mudder is uniquely positioned as both a brand sponsoring athletes and influencers as well as an event property bringing on other brands as sponsors. In order to stay as the best-in-class partner, Tough Mudder leveraged the Hookit platform to identify ways to drive more value for current and prospective sponsors.

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Looking for more Case Studies? You can find our full collection here.


Discover which athletes are garnering the most social engagement.

Event Recap: Australian Open 2021

In tracking the hundreds of athletes participating, the event accounts as well as the tour accounts, nearly 300 sports entities were active on social media during the Australian Open tracking window, beginning 5 February (3 days before the event began) and ending 24...

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Event Recap: NASCAR’s 2021 Daytona 500

While last year’s data is useful for benchmarking, racing has already begun for some series in 2021. NASCAR’s flagship event, the Daytona 500, kicked off the season on 14 February. We tracked the drivers, teams, venue, and NASCAR accounts on social media to evaluate...

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At Hookit we love spotlighting athletes. See our full collection of past spotlights here.