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The latest news & insights in sports marketing
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THE STATE OF SPORTS MARKETING ON SOCIAL MEDIA The goal of Hookit’s 2021 Sponsorship Year In Review is to provide a benchmark for brands and properties in sports to understand how they measure up on social media, where sponsorship value comes from, and how it is being distributed across industry verticals. This report focuses on nearly 10,000...


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Spontech Blog

VIDEO: F1 Sponsorship & Social Media Season Recap

Key Takeaways from 2021 & Lessons for 2022 Watch Roger Breum, Hookit’s Head of Marketing & Sponsorship Insights, walk you through the social media reach & growth of the series over the past season, the sponsorship impact for brands and which brands saw the...

Hookit Joins With KORE Software

KORE Software Expands Sponsorship & Engagement Marketing Solutions with Key Acquisitions of Hookit & SSB’s Pro Sports Vertical KORE Software strengthens its position as the global leader in sports and entertainment solutions. With these acquisitions, KORE...

Sponsorship Market Recap: November 2021

December is here, which means the end of the year, the end of many seasons, and, of course, the November Sponsorship Brand rankings. The global sponsorship value generated across sports was $677M, down -6.1% from October and down over -40% from a high in May 2021....

Top Brands Across Sports – October 2021

Top Brands Across Sports – October 2021

A few weeks ago we launched the Brand Benchmark - the first of it’s kind view at all of the social exposure and value being generated in the world of sports. With that launch, Hookit customers will now have access to a near real-time view of global market, category...

Press Release: 50 Most Marketable Brands in Sport 2021

London, UK - 20th September, 2021 NIKE RETAINS STATUS AS WORLD’S MOST MARKETABLE BRAND IN SPORT Global sportswear giant tops SportsPro’s second annual list of the World’s 50 Most Marketable Brands powered by Hookit Adidas, Emirates, Santander and Red Bull complete...

Formula 1 Midseason Social Media & Sponsorship Report

SPORTS MARKETING & SOCIAL MEDIA PERFORMANCE IN THE GLOBAL RACING SERIES Halfway through the race calendar, Formula 1 has seen massive growth in 2021 compared to the COVID-impacted 2020 season. With a global audience coming from every corner of the world, social...