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2020 marks the start of a new year and a new decade. Along with it, many brands are rolling out fresh new brand campaigns.
When it comes to sports marketing, many brands still invest in athletes simply by looking at who has the largest number of followers.
Brands spend a considerable amount of time and effort in identifying the perfect ambassadors who will help drive the goals of the brand, both on and off the field.
How New Balance uses Hookit data and insights to identify its most valuable content to reach ROI goal of 300%.
Tough Mudder is uniquely positioned as both a brand sponsoring athletes and influencers as well as an event property bringing on other brands as sponsors. In order to stay as the best-in-class partner, Tough Mudder leveraged the Hookit platform to identify ways to drive more value for current and prospective sponsors.
NHRA increases Fan Engagement by 210% and Earned Media Value by 86% using Hookit’s Data "Hookit has become an essential partner in updating our sponsorship strategy, teaching our teams and drivers best practices, and helping us drive more value for our sponsors.”...