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The latest news & insights in sports marketing and sponsorships

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INSIGHTS

Learn how sports sponsorships are evolving with our latest insights, guides, and reports.

Sponsorships In Golf: 2020-’21 Midseason Analysis

Halfway through the LPGA tour schedule and more than halfway through the PGA & European Tours, Hookit looked back on the golf season so far to analyze which brands, golfers, and tournaments came out on top across social media. To include the full season, we looked...

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Sports Marketing In Outdoor & Action Sports

Action sports typically are among the most sponsor-supported sports around along with motorsports. So, which sports create the most fan engagement and sponsorship value for partners? We broke it down, sport by sport, diving into Skate, Surf, Snowboard, Ski, Climbing,...

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Top Brands in Sports – Q1 2021

SPORTS MARKETING ON SOCIAL MEDIA Once again, sportswear giants Nike and Adidas received the most social sponsorship value from the world of sports in the first 3 months of 2021. These two Apparel brands were promoted in a combined 150k posts, each well above rival...

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Want more Insights? You can find our full collection here.

NEWS & MEDIA

Get the latest sports sponsorship news.

See where else Hookit’s data has informed News and Media outlets by viewing our full collection here.

CASE STUDIES

Read how Hookit helps brands and rights holders improve sponsorship ROI.

Case Study: Tough Mudder

Tough Mudder is uniquely positioned as both a brand sponsoring athletes and influencers as well as an event property bringing on other brands as sponsors. In order to stay as the best-in-class partner, Tough Mudder leveraged the Hookit platform to identify ways to drive more value for current and prospective sponsors.

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Looking for more Case Studies? You can find our full collection here.

ATHLETE SPOTLIGHTS

Discover which athletes are garnering the most social engagement.

Event Recap: F1’s Monaco Grand Prix 2021

Hookit analyzed how Formula 1, the teams, and drivers performed during the days leading up to and just after one of racing’s biggest events, the Monaco Grand Prix. Instead of “on the track” performance, Hookit focused on the value that these organizations and...

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Top Brands At The Masters 2021

Feature image credit: Srixon/Cleveland Golf (Wiki Commons) Hookit Event Analysis: The Masters 2021 Perhaps Golf's premier event, The Masters at Augusta National never disappoints. From Tiger's win in 2019 to a delayed, fall-foliage backdrop in 2020, to the first...

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At Hookit we love spotlighting athletes. See our full collection of past spotlights here.