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Spontech Spotlight

Press Release: 50 Most Marketable Brands in Sport 2021

Press Release: 50 Most Marketable Brands in Sport 2021

London, UK - 20th September, 2021 NIKE RETAINS STATUS AS WORLD’S MOST MARKETABLE BRAND IN SPORT Global sportswear giant tops SportsPro’s second annual list of the World’s 50 Most Marketable Brands powered by Hookit Adidas, Emirates, Santander and Red Bull complete this year’s top five Brands ranked according to Hookit’s SportGraph™ and computer...

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Spontech Blog

Formula 1 Midseason Social Media & Sponsorship Report

SPORTS MARKETING & SOCIAL MEDIA PERFORMANCE IN THE GLOBAL RACING SERIES Halfway through the race calendar, Formula 1 has seen massive growth in 2021 compared to the COVID-impacted 2020 season. With a global audience coming from every corner of the world, social...

[FORTUNE] How much is a tweet from an Olympian worth?

Olympic sponsorships aren't just for television commercials anymore. Increasingly they extend to tweets, TikToks, and Instagram posts. But just how much is a social post worth from an Olympian? Hookit, a San Diego–based analytics firm that specializes in sports...

[L’Equipe] Sky Brown & Rayssa Leal – Baby Boss

Lewis Hamilton, silver costumer, smiles at the photographers. Rafael Nadal and Dirk Nowitzki also pose, smiling. In this month of February 2020, the most prestigious athletes on the planet walk the red carpet of the Laureus Sports Awards ceremony in Berlin, rewarding...