Explore Our Blog Below or Search for Topics of Interest:
Learn how sports sponsorships are evolving with our latest insights, guides, and reports.
Promotional Effectiveness Report on Computing, Business Software, Hardware, Telecom, and Apps & Consumer Hardwareread more
The Summer Games may be over a year away but in the sponsorship world, the Games have already started. Thanks to an International Olympic Committee (IOC) rule known as “Rule 40”, brands and properties need to start planning their sponsorship campaigns now.read more
When brands attach themselves to popular teams, leagues, or events through sponsorship, these brands hope to adopt more meaning in the minds of consumers. Today, the MLB – with over 22M followers across YouTube, Twitter, Facebook, and Instagram – is effective in...read more
Read how Hookit helps brands and rights holders improve sponsorship ROI.
Tough Mudder is uniquely positioned as both a brand sponsoring athletes and influencers as well as an event property bringing on other brands as sponsors. In order to stay as the best-in-class partner, Tough Mudder leveraged the Hookit platform to identify ways to drive more value for current and prospective sponsors.read more
NHRA increases Fan Engagement by 210% and Earned Media Value by 86% using Hookit’s Data "Hookit has become an essential partner in updating our sponsorship strategy, teaching our teams and drivers best practices, and helping us drive more value for our sponsors.”...read more
Shimano Uses Hookit Data To Identify Trending Athletes, Increase Brand Engagement & Web Traffic From Target Consumers “Hookit is our go-to tracking tool for measuring the success of our sponsored athletes on social media.” Joe Lawwill, Marketing Specialist...read more