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INSIGHTS
Learn how sports sponsorships are evolving with our latest insights, guides, and reports.
How Brands Can Use Data During Sponsorship Negotiations
How Spontech Can Help You When Renewing Contracts The last several years have brought a lot of changes to the sponsorship world. Of these changes is the move to more effectively reach target audiences with partners through social media. Social has become the #1 way...
The Impact of Coronavirus on Sponsorship Value In Global Football
A Special Report Like most industries around the globe, the global football world screeched to a halt as the coronavirus spread and grew into a worldwide pandemic. By early March, major European leagues like the English Premier League, German Bundesliga, Spanish La...
WEBINAR: Sports Marketing in the Post-Pandemic Environment
Sports seasons came to a sudden halt and fans may not be back in stadiums en masse for months. When sports do come back, how are brands and sports organizations planning to renew the activations and fan engagement campaigns that drive value? In this webinar, Hookit...
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NEWS & MEDIA
Get the latest sports sponsorship news.
Axios: Soccer stars score big with Instagram
Portuguese soccer star Cristiano Ronaldo is the highest paid athlete on Instagram, according to a study by analytics company HooperHQ, raking in more than twice what he earns from his contract with Juventus.
eMarketingFR: Rolex Paris Masters, quelles retombées médiatiques?
Dernier tournoi pour la course au masters de Londres, réunissant les meilleurs joueurs de l’année, le Rolex Paris Masters s’est achevé dimanche 3 novembre 2019.
SportuneFR: Pourquoi un départ de Mbappé au Real Madrid
Il reste encore deux ans et demi de contrat au PSG, pour Kylian Mbappé. Leonardo, le directeur sportif du club champion de France, insiste bien sur ce point, pour écarter les convoitises.
See where else Hookit’s data has informed News and Media outlets by viewing our full collection here.
CASE STUDIES
Read how Hookit helps brands and rights holders improve sponsorship ROI.
Case study: New Balance
How New Balance uses Hookit data and insights to identify its most valuable content to reach ROI goal of 300%.
Case Study: Tough Mudder
Tough Mudder is uniquely positioned as both a brand sponsoring athletes and influencers as well as an event property bringing on other brands as sponsors. In order to stay as the best-in-class partner, Tough Mudder leveraged the Hookit platform to identify ways to drive more value for current and prospective sponsors.
NHRA increases Fan Engagement using Hookit’s Data
NHRA increases Fan Engagement by 210% and Earned Media Value by 86% using Hookit’s Data "Hookit has become an essential partner in updating our sponsorship strategy, teaching our teams and drivers best practices, and helping us drive more value for our sponsors.”...
Looking for more Case Studies? You can find our full collection here.
ATHLETE SPOTLIGHTS
Discover which athletes are garnering the most social engagement.
Top 10 F1 Drivers – November 2019
The 2019 edition of the F1 championship is now (sadly) over. The duo Hamilton/Mercedes proved once more they’re the best in the business, with the team continuing their unbeaten run in the hybrid era.
Top 10 Premier League Players – November 2019
November in the Premier League was undisputedly dominated by managerial change, but it was also packed with some great goals and match action that has set up a festive period many are salivating over.
Top 10 NBA Players – November 2019
NBA teams are starting to find their identity and hit their stride. The Lakers have gotten off to an impressive 21-3 start, with the Bucks leading the East at 20-3.
At Hookit we love spotlighting athletes. See our full collection of past spotlights here.