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INSIGHTS
Learn how sports sponsorships are evolving with our latest insights, guides, and reports.
The Evolution of sponsorship – Brand sponsorship summit
Thought leaders from top sponsorship brands convened at Hookit’s bi-annual brand sponsorship summit, where they talked about all things sponsorship. Read on for highlights from the brand summit.
Best practices for an Engaging Brand Ambassador
For a brand, partnering with an athlete or influencer can be very rewarding, but how well do they represent your brand to their followers? Here are some best practices that brand ambassadors should follow to effectively promote their sponsor brands on social media.
It’s a Match! Pairing the right FAN with the right BRAND
Sports fans spend money on their favorite teams and their favorite brands. But how do teams and brands know which fans are the right fit for their partnership?
Want more Insights? You can find our full collection here.
NEWS & MEDIA
Get the latest sports sponsorship news.
The Athletic: The Business of Being Baker: An exclusive inside look at Mayfield’s unique endorsement structure
Baker Mayfield, the 6-foot-1, 215-pound Austin, Texas native and Heisman winner from Oklahoma who Cleveland drafted No. 1 overall in 2018, appears to have changed that narrative and the result has been a flurry of national endorsement deals that have elevated his profile.
SPORTbible: Cristiano Ronaldo Exclusive: I Still Love Football, But Now I Want To Become The GOAT Of Business
Data from Hookit, a sports sponsorship analytics platform, says Ronaldo has more followers across Facebook, Instagram and Twitter than any other athlete and he generated 887.2 million interactions during the first six months of 2019.
Forbes: Abbott Taps Odell Beckham Jr. To Promote Pedialyte For Adults
The Abbott Labs brand takes another step today toward targeting adults and athletes with its first official product endorser. Cleveland Browns wide receiver Odell Beckham Jr. will promote Pedialyte through the 2020 NFL season and also serve as its creative director.
See where else Hookit’s data has informed News and Media outlets by viewing our full collection here.
CASE STUDIES
Read how Hookit helps brands and rights holders improve sponsorship ROI.
Case study: New Balance
How New Balance uses Hookit data and insights to identify its most valuable content to reach ROI goal of 300%.
Case Study: Tough Mudder
Tough Mudder is uniquely positioned as both a brand sponsoring athletes and influencers as well as an event property bringing on other brands as sponsors. In order to stay as the best-in-class partner, Tough Mudder leveraged the Hookit platform to identify ways to drive more value for current and prospective sponsors.
NHRA increases Fan Engagement using Hookit’s Data
NHRA increases Fan Engagement by 210% and Earned Media Value by 86% using Hookit’s Data "Hookit has become an essential partner in updating our sponsorship strategy, teaching our teams and drivers best practices, and helping us drive more value for our sponsors.”...
Looking for more Case Studies? You can find our full collection here.
ATHLETE SPOTLIGHTS
Discover which athletes are garnering the most social engagement.
Top 10 MLS players – September 2019
September was an exciting month in the MLS. With all that is happening on the field, what were the biggest moves made on social?
Top 10 MLB players – September 2019
The MLB postseason is heating up with only four teams left. With seven out of ten players on the social leaderboard on a playoff team, here are some insights on how MLB players performed on social media in September.
Top 10 NFL players – September 2019
The first week of September saw the kickoff of the 2019-20 NFL season, the 100th since its inception, with the Bears and Packers renewing the league’s oldest rivalry. With the start of the new season, we also welcome some new faces into our top 10 NFL players on social media for this month.
At Hookit we love spotlighting athletes. See our full collection of past spotlights here.
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