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INSIGHTS
Learn how sports sponsorships are evolving with our latest insights, guides, and reports.
Technology Brands in Sponsorships
Promotional Effectiveness Report on Computing, Business Software, Hardware, Telecom, and Apps & Consumer Hardware
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Which Potential Olympic Athletes are the Best on Social Media?
The Summer Games may be over a year away but in the sponsorship world, the Games have already started. Thanks to an International Olympic Committee (IOC) rule known as “Rule 40”, brands and properties need to start planning their sponsorship campaigns now.
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Do MLB Sponsors or Non-League Sponsors Get More Social Exposure & Engagement?
When brands attach themselves to popular teams, leagues, or events through sponsorship, these brands hope to adopt more meaning in the minds of consumers. Today, the MLB – with over 22M followers across YouTube, Twitter, Facebook, and Instagram – is effective in...
read moreNEWS & MEDIA
Get the latest sports sponsorship news.
iSportConnect: Champions League Contenders Ride High In Global Interaction
If any proof were needed of just how internationally competitive the social media market is, you need look no further than the Hookit ranking of team interactions for March 2019. The Top 10 includes four teams from the English Premier League, two from LaLiga, two from...
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SportsPro: The Masters 2019 – Who are the most marketable players on social media?
Hookit, SportsPro’s official data partner, offers its in-depth analysis on who at Augusta is doing the most for their partners.
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Fast Company: World Changing Ideas 2019 – All the winners, finalists, and honorable mentions
See every one we honored in this year’s World Changing Ideas Awards
read moreCASE STUDIES
Read how Hookit helps brands and rights holders improve sponsorship ROI.
Case Study: Tough Mudder
Tough Mudder is uniquely positioned as both a brand sponsoring athletes and influencers as well as an event property bringing on other brands as sponsors. In order to stay as the best-in-class partner, Tough Mudder leveraged the Hookit platform to identify ways to drive more value for current and prospective sponsors.
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NHRA increases Fan Engagement using Hookit’s Data
NHRA increases Fan Engagement by 210% and Earned Media Value by 86% using Hookit’s Data "Hookit has become an essential partner in updating our sponsorship strategy, teaching our teams and drivers best practices, and helping us drive more value for our sponsors.”...
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Shimano Uses Hookit Data
Shimano Uses Hookit Data To Identify Trending Athletes, Increase Brand Engagement & Web Traffic From Target Consumers “Hookit is our go-to tracking tool for measuring the success of our sponsored athletes on social media.” Joe Lawwill, Marketing Specialist...
read moreATHLETE SPOTLIGHTS
Discover which athletes are garnering the most social engagement.
Top 10 NHL Players – June 2019
The Stanley Cup Finals were big news to hockey fans in the month of June, with the end of the event happening on June 12th. With the St. Louis Blues winning against the Boston Bruins, it’s no wonder the Hookit Most Engaged Top Ten chart is full of Blues players this time around.
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Top 10 NASCAR Drivers – June 2019
Top NASCAR Drivers With the Highest Social Interactions Among Fans Hookit brings to you more fast-paced data in the form of the Top Ten Social Media Interaction Rankings! June held four different popular races for the 2019 Monster Energy NASCAR Cup Series. Kyle Busch...
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Top 10 MLS Players – June 2019
With summer in full swing, the Hookit Most Engaged Top Ten chart has been totally shuffled up!
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