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The latest news & insights in sports marketing and sponsorships

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Learn how sports sponsorships are evolving with our latest insights, guides, and reports.


Get the latest sports sponsorship news.


Read how Hookit helps brands and rights holders improve sponsorship ROI.

Case Study: Tough Mudder

Tough Mudder is uniquely positioned as both a brand sponsoring athletes and influencers as well as an event property bringing on other brands as sponsors. In order to stay as the best-in-class partner, Tough Mudder leveraged the Hookit platform to identify ways to drive more value for current and prospective sponsors.

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Shimano Uses Hookit Data

Shimano Uses Hookit Data To Identify Trending Athletes, Increase Brand Engagement & Web Traffic From Target Consumers “Hookit is our go-to tracking tool for measuring the success of our sponsored athletes on social media.” Joe Lawwill, Marketing Specialist...

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Discover which athletes are garnering the most social engagement.

Top 10 NHL Players – June 2019

The Stanley Cup Finals were big news to hockey fans in the month of June, with the end of the event happening on June 12th. With the St. Louis Blues winning against the Boston Bruins, it’s no wonder the Hookit Most Engaged Top Ten chart is full of Blues players this time around.

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Top 10 NASCAR Drivers – June 2019

Top NASCAR Drivers With the Highest Social Interactions Among Fans Hookit brings to you more fast-paced data in the form of the Top Ten Social Media Interaction Rankings! June held four different popular races for the 2019 Monster Energy NASCAR Cup Series. Kyle Busch...

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