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INSIGHTS
Learn how sports sponsorships are evolving with our latest insights, guides, and reports.
Sponsorships In Golf: 2020-’21 Midseason Analysis
Halfway through the LPGA tour schedule and more than halfway through the PGA & European Tours, Hookit looked back on the golf season so far to analyze which brands, golfers, and tournaments came out on top across social media. To include the full season, we looked...
Sports Marketing In Outdoor & Action Sports
Action sports typically are among the most sponsor-supported sports around along with motorsports. So, which sports create the most fan engagement and sponsorship value for partners? We broke it down, sport by sport, diving into Skate, Surf, Snowboard, Ski, Climbing,...
Top Brands in Sports – Q1 2021
SPORTS MARKETING ON SOCIAL MEDIA Once again, sportswear giants Nike and Adidas received the most social sponsorship value from the world of sports in the first 3 months of 2021. These two Apparel brands were promoted in a combined 150k posts, each well above rival...
Want more Insights? You can find our full collection here.
NEWS & MEDIA
Get the latest sports sponsorship news.
![[SportsPro Media] How to brand and deliver on social during the Tokyo Olympics](https://www.hookit.com/wp-content/uploads/2021/06/SPM-Tokyo-2020-preview-400x250.png.webp)
[SportsPro Media] How to brand and deliver on social during the Tokyo Olympics
In this article, Hookit explains how brands can best capitalise on partnerships with athletes around this summer’s Tokyo 2020 Olympic and Paralympic Games. Many factors will make the Tokyo 2020 Olympics this summer look a lot different than previous Games, including...
![[Yahoo Sports] Anonymous NFL Players Rate Among World’s Top-Paid Athletes](https://www.hookit.com/wp-content/uploads/2021/06/Yahoo-Sports-NFL-linemen-400x250.png.webp)
[Yahoo Sports] Anonymous NFL Players Rate Among World’s Top-Paid Athletes
On Tuesday, Sportico released its list of the Top 100 highest-paid athletes. Conor McGregor topped the list, netting $208 million over the trailing 12 months (the $170 million he earned from the sale of Proper No. Twelve, his Irish whiskey brand, was more than any...
![[SportsPro Media] Supercross sees growth during ‘back to normal’ 2021 season](https://www.hookit.com/wp-content/uploads/2021/05/SportsPro-Media_Supercross_Hookit_analysis-May-2021-400x250.jpg.webp)
[SportsPro Media] Supercross sees growth during ‘back to normal’ 2021 season
BlackBook official data partner Hookit analysed Supercross' social growth as the series 2021 season comes to an end. The Supercross championship is the largest off-road motorcycle racing championship in the world. The typical season stretches from early January...
See where else Hookit’s data has informed News and Media outlets by viewing our full collection here.
CASE STUDIES
Read how Hookit helps brands and rights holders improve sponsorship ROI.
Case study: New Balance
How New Balance uses Hookit data and insights to identify its most valuable content to reach ROI goal of 300%.
Case Study: Tough Mudder
Tough Mudder is uniquely positioned as both a brand sponsoring athletes and influencers as well as an event property bringing on other brands as sponsors. In order to stay as the best-in-class partner, Tough Mudder leveraged the Hookit platform to identify ways to drive more value for current and prospective sponsors.
NHRA increases Fan Engagement using Hookit’s Data
NHRA increases Fan Engagement by 210% and Earned Media Value by 86% using Hookit’s Data "Hookit has become an essential partner in updating our sponsorship strategy, teaching our teams and drivers best practices, and helping us drive more value for our sponsors.”...
Looking for more Case Studies? You can find our full collection here.
ATHLETE SPOTLIGHTS
Discover which athletes are garnering the most social engagement.
Event Recap: F1’s Monaco Grand Prix 2021
Hookit analyzed how Formula 1, the teams, and drivers performed during the days leading up to and just after one of racing’s biggest events, the Monaco Grand Prix. Instead of “on the track” performance, Hookit focused on the value that these organizations and...
Top Brands At The Masters 2021
Feature image credit: Srixon/Cleveland Golf (Wiki Commons) Hookit Event Analysis: The Masters 2021 Perhaps Golf's premier event, The Masters at Augusta National never disappoints. From Tiger's win in 2019 to a delayed, fall-foliage backdrop in 2020, to the first...
Event Recap: PGA’s Players Championship 2021
At last weekend's PGA Tour Players Championship, the top 5 brands by sponsorship value were all endemic brands, with Titleist taking the top spot, in part due to partner Justin Thomas pulling out the win. Interested in knowing the sponsorship value your...
At Hookit we love spotlighting athletes. See our full collection of past spotlights here.