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Brands have been using sponsored properties and individuals to promote themselves and their products for many years. These brand ambassadors are chosen to help the brand grow and expand its horizons because they are considered to have significant influence over the audience the brand wants to reach.
This year, Instagram has been experimenting with hiding “Likes” in countries across the globe. The test hit the US this month, causing alarm for American influencers and brands.
With increasing interest in women’s sports, brands are now looking for stellar female promoters who can effectively promote brands. Hookit analyzed 3 such brands who’s female ambassadors were highly effective than others at promoting their sponsor brands.
How New Balance uses Hookit data and insights to identify its most valuable content to reach ROI goal of 300%.
Tough Mudder is uniquely positioned as both a brand sponsoring athletes and influencers as well as an event property bringing on other brands as sponsors. In order to stay as the best-in-class partner, Tough Mudder leveraged the Hookit platform to identify ways to drive more value for current and prospective sponsors.
NHRA increases Fan Engagement by 210% and Earned Media Value by 86% using Hookit’s Data "Hookit has become an essential partner in updating our sponsorship strategy, teaching our teams and drivers best practices, and helping us drive more value for our sponsors.”...