London, UK - 20th September, 2021 NIKE RETAINS STATUS AS WORLD’S MOST MARKETABLE BRAND IN SPORT Global sportswear giant tops SportsPro’s second annual list of the World’s 50 Most Marketable Brands powered by Hookit Adidas, Emirates, Santander and Red Bull complete...

Olympic sponsorships aren't just for television commercials anymore. Increasingly they extend to tweets, TikToks, and Instagram posts. But just how much is a social post worth from an Olympian? Hookit, a San Diego–based analytics firm that specializes in sports...

These social media metrics help point out where motorsport can do better. Racing has always been something of an anomaly when it comes to popularity, either outshining everything or fading away into the background. Right now, we’re sitting somewhere in the latter...

BlackBook's official data partner Hookit analyses the social media performance of five of the top motorsport series, including Formula One, Nascar and MotoGP. The importance of social media 2021 has seen full seasons resume across motorsport, but with differing levels...

There’s a reason for the rhinestone goat outlined on Simone Biles’ leotard. At 24, Biles has redefined what’s possible in gymnastics by performing complex skills few in the world can match. It’s why she’s acknowledged to be the Greatest of All Time (try abbreviating...