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The latest news & insights in sports marketing and sponsorships

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Learn how sports sponsorships are evolving with our latest insights, guides, and reports.

How to Find the Right Entities to Sponsor

Brands are always looking to stay ahead of their competitors, and this includes when they are searching for potential sponsors and partnerships. Not all partnerships are the same, however, as some potential partners are more valuable than others.

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Get the latest sports sponsorship news.


Read how Hookit helps brands and rights holders improve sponsorship ROI.

Case Study: Tough Mudder

Tough Mudder is uniquely positioned as both a brand sponsoring athletes and influencers as well as an event property bringing on other brands as sponsors. In order to stay as the best-in-class partner, Tough Mudder leveraged the Hookit platform to identify ways to drive more value for current and prospective sponsors.

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Shimano Uses Hookit Data

Shimano Uses Hookit Data To Identify Trending Athletes, Increase Brand Engagement & Web Traffic From Target Consumers “Hookit is our go-to tracking tool for measuring the success of our sponsored athletes on social media.” Joe Lawwill, Marketing Specialist...

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Discover which athletes are garnering the most social engagement.

Top 10 NFL Players – July 2019

NFL Season is back! It’s a beautiful time of the year. As you’re preparing your list of which players to draft for your fantasy draft team, Hookit looked into which athletes generated the most fan engagement for the month of July.

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