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Learn how sports sponsorships are evolving with our latest insights, guides, and reports.
With the explosion of social media in today’s world, new marketing and promotional strategies have emerged. Social media has paved the way for brands to reach a mass amount of potential customers, but what is the best way to do that?read more
In this day and age, with the dominance of social media, consumer behavior is changing. Old tactics for reaching the target consumer are becoming obsolete and social media personalities are acquiring more and more power over consumer decisions, including consumer purchasing.read more
Brands are always looking to stay ahead of their competitors, and this includes when they are searching for potential sponsors and partnerships. Not all partnerships are the same, however, as some potential partners are more valuable than others.read more
Read how Hookit helps brands and rights holders improve sponsorship ROI.
Tough Mudder is uniquely positioned as both a brand sponsoring athletes and influencers as well as an event property bringing on other brands as sponsors. In order to stay as the best-in-class partner, Tough Mudder leveraged the Hookit platform to identify ways to drive more value for current and prospective sponsors.read more
NHRA increases Fan Engagement by 210% and Earned Media Value by 86% using Hookit’s Data "Hookit has become an essential partner in updating our sponsorship strategy, teaching our teams and drivers best practices, and helping us drive more value for our sponsors.”...read more
Shimano Uses Hookit Data To Identify Trending Athletes, Increase Brand Engagement & Web Traffic From Target Consumers “Hookit is our go-to tracking tool for measuring the success of our sponsored athletes on social media.” Joe Lawwill, Marketing Specialist...read more