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The latest news & insights in sports marketing and sponsorships

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Learn how sports sponsorships are evolving with our latest insights, guides, and reports.

The State of Sports Marketing in 2021

Report: 2020 Sponsorship Year In Review Hookit’s 2020 Sponsorship Year In Review is compiled to allow marketers to benchmark their brand against other brands in their segment who are also investing in sports sponsorship as well as across industry verticals. The data...

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Report: The Top 50 Most Marketed Brands In Sports

Report: The Top 50 Most Marketed Brands In Sports

CHASING SPONSORSHIP VALUE An Inside Look At The Top Brands In Sports, How They Got There, And What They Could Do Even Better This report dives into the methodology used to rank the brands, the trends in sponsorship including the impact of COVID-19, and how to use the...

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Want more Insights? You can find our full collection here.


Get the latest sports sponsorship news.

See where else Hookit’s data has informed News and Media outlets by viewing our full collection here.


Read how Hookit helps brands and rights holders improve sponsorship ROI.

Case Study: Tough Mudder

Tough Mudder is uniquely positioned as both a brand sponsoring athletes and influencers as well as an event property bringing on other brands as sponsors. In order to stay as the best-in-class partner, Tough Mudder leveraged the Hookit platform to identify ways to drive more value for current and prospective sponsors.

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Looking for more Case Studies? You can find our full collection here.


Discover which athletes are garnering the most social engagement.

At Hookit we love spotlighting athletes. See our full collection of past spotlights here.