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INSIGHTS
Learn how sports sponsorships are evolving with our latest insights, guides, and reports.
Sponsorship in the NBA
Top League Partners Getting Most Value Two Months into 2020 Hundreds of brands have their hand in sponsoring different NBA athletes, teams, and the league. With all of the value the world of sports sponsorship has to offer, the ability to quantify that value is...
2019 Year in Review Report: Brand Sponsorships by the Numbers
Technology continues to revolutionize the world of sponsorship. Digital media evolves daily with no intent to stop. Artificial Intelligence is one part of that evolution that seeks to help brands advance their promotional strategies, and optimize their sponsorships....
The Game within The Game
Who Won the Super Bowl from a Brand Perspective? On Sunday, February 2nd, the Kansas City Chiefs and the San Francisco 49ers took the field at Hard Rock Stadium in Miami for Super Bowl LIV. Millions of fans tuned in from across the United States to watch not only the...
Want more Insights? You can find our full collection here.
NEWS & MEDIA
Get the latest sports sponsorship news.
Axios: Soccer stars score big with Instagram
Portuguese soccer star Cristiano Ronaldo is the highest paid athlete on Instagram, according to a study by analytics company HooperHQ, raking in more than twice what he earns from his contract with Juventus.
eMarketingFR: Rolex Paris Masters, quelles retombées médiatiques?
Dernier tournoi pour la course au masters de Londres, réunissant les meilleurs joueurs de l’année, le Rolex Paris Masters s’est achevé dimanche 3 novembre 2019.
SportuneFR: Pourquoi un départ de Mbappé au Real Madrid
Il reste encore deux ans et demi de contrat au PSG, pour Kylian Mbappé. Leonardo, le directeur sportif du club champion de France, insiste bien sur ce point, pour écarter les convoitises.
See where else Hookit’s data has informed News and Media outlets by viewing our full collection here.
CASE STUDIES
Read how Hookit helps brands and rights holders improve sponsorship ROI.
Case study: New Balance
How New Balance uses Hookit data and insights to identify its most valuable content to reach ROI goal of 300%.
Case Study: Tough Mudder
Tough Mudder is uniquely positioned as both a brand sponsoring athletes and influencers as well as an event property bringing on other brands as sponsors. In order to stay as the best-in-class partner, Tough Mudder leveraged the Hookit platform to identify ways to drive more value for current and prospective sponsors.
NHRA increases Fan Engagement using Hookit’s Data
NHRA increases Fan Engagement by 210% and Earned Media Value by 86% using Hookit’s Data "Hookit has become an essential partner in updating our sponsorship strategy, teaching our teams and drivers best practices, and helping us drive more value for our sponsors.”...
Looking for more Case Studies? You can find our full collection here.
ATHLETE SPOTLIGHTS
Discover which athletes are garnering the most social engagement.
Top 10 F1 Drivers – November 2019
The 2019 edition of the F1 championship is now (sadly) over. The duo Hamilton/Mercedes proved once more they’re the best in the business, with the team continuing their unbeaten run in the hybrid era.
Top 10 Premier League Players – November 2019
November in the Premier League was undisputedly dominated by managerial change, but it was also packed with some great goals and match action that has set up a festive period many are salivating over.
Top 10 NBA Players – November 2019
NBA teams are starting to find their identity and hit their stride. The Lakers have gotten off to an impressive 21-3 start, with the Bucks leading the East at 20-3.
At Hookit we love spotlighting athletes. See our full collection of past spotlights here.