Spontech Spotlight
Making the Most of Athlete Partnerships at the Tokyo 2020 Games
Getting max sponsorship value out of every branded post The Tokyo 2020 Summer Olympic Games (in 2021) begin in 2 days. The athletes are in Tokyo and ready to compete. Your partnerships are set and your athletes have more ability to promote your brand now than in any Games in the past thanks to Rule 40 changes. But, even with those changes, you...
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![Sponsorship Across European Football [INFOGRAPHIC]](https://www.hookit.com/wp-content/uploads/2021/07/Euro-Football-blog-header-400x250.png.webp)
Sponsorship Across European Football [INFOGRAPHIC]
2020-2021 Season Recap Powered by Hookit Nearly a quarter of all sports fans on social media are followers of at least one entity across top European football leagues. As the Euros get to their final stages and in the middle of the summer offseason of the country...
Sponsorships In Golf: 2020-’21 Midseason Analysis
Halfway through the LPGA tour schedule and more than halfway through the PGA & European Tours, Hookit looked back on the golf season so far to analyze which brands, golfers, and tournaments came out on top across social media. To include the full season, we looked...
![[SportsPro Media] How to brand and deliver on social during the Tokyo Olympics](https://www.hookit.com/wp-content/uploads/2021/06/SPM-Tokyo-2020-preview-400x250.png.webp)
[SportsPro Media] How to brand and deliver on social during the Tokyo Olympics
In this article, Hookit explains how brands can best capitalise on partnerships with athletes around this summer’s Tokyo 2020 Olympic and Paralympic Games. Many factors will make the Tokyo 2020 Olympics this summer look a lot different than previous Games, including...
Event Recap: F1’s Monaco Grand Prix 2021
Hookit analyzed how Formula 1, the teams, and drivers performed during the days leading up to and just after one of racing’s biggest events, the Monaco Grand Prix. Instead of “on the track” performance, Hookit focused on the value that these organizations and...
![[Yahoo Sports] Anonymous NFL Players Rate Among World’s Top-Paid Athletes](https://www.hookit.com/wp-content/uploads/2021/06/Yahoo-Sports-NFL-linemen-400x250.png.webp)
[Yahoo Sports] Anonymous NFL Players Rate Among World’s Top-Paid Athletes
On Tuesday, Sportico released its list of the Top 100 highest-paid athletes. Conor McGregor topped the list, netting $208 million over the trailing 12 months (the $170 million he earned from the sale of Proper No. Twelve, his Irish whiskey brand, was more than any...
Sports Marketing In Outdoor & Action Sports
Action sports typically are among the most sponsor-supported sports around along with motorsports. So, which sports create the most fan engagement and sponsorship value for partners? We broke it down, sport by sport, diving into Skate, Surf, Snowboard, Ski, Climbing,...
![[SportsPro Media] Supercross sees growth during ‘back to normal’ 2021 season](https://www.hookit.com/wp-content/uploads/2021/05/SportsPro-Media_Supercross_Hookit_analysis-May-2021-400x250.jpg.webp)
[SportsPro Media] Supercross sees growth during ‘back to normal’ 2021 season
BlackBook official data partner Hookit analysed Supercross' social growth as the series 2021 season comes to an end. The Supercross championship is the largest off-road motorcycle racing championship in the world. The typical season stretches from early January...
Top Brands At The Masters 2021
Feature image credit: Srixon/Cleveland Golf (Wiki Commons) Hookit Event Analysis: The Masters 2021 Perhaps Golf's premier event, The Masters at Augusta National never disappoints. From Tiger's win in 2019 to a delayed, fall-foliage backdrop in 2020, to the first...
Top Brands in Sports – Q1 2021
SPORTS MARKETING ON SOCIAL MEDIA Once again, sportswear giants Nike and Adidas received the most social sponsorship value from the world of sports in the first 3 months of 2021. These two Apparel brands were promoted in a combined 150k posts, each well above rival...