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The latest news & insights in sports marketing
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Spontech Spotlight

Sponsorship Market Recap: November 2021

Sponsorship Market Recap: November 2021

December is here, which means the end of the year, the end of many seasons, and, of course, the November Sponsorship Brand rankings. The global sponsorship value generated across sports was $677M, down -6.1% from October and down over -40% from a high in May 2021. Global football accounted for 49% of the total sponsorship value generated across...


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Spontech Blog

Top Brands Across Sports – October 2021

Top Brands Across Sports – October 2021

A few weeks ago we launched the Brand Benchmark - the first of it’s kind view at all of the social exposure and value being generated in the world of sports. With that launch, Hookit customers will now have access to a near real-time view of global market, category...

Press Release: 50 Most Marketable Brands in Sport 2021

London, UK - 20th September, 2021 NIKE RETAINS STATUS AS WORLD’S MOST MARKETABLE BRAND IN SPORT Global sportswear giant tops SportsPro’s second annual list of the World’s 50 Most Marketable Brands powered by Hookit Adidas, Emirates, Santander and Red Bull complete...

Formula 1 Midseason Social Media & Sponsorship Report

SPORTS MARKETING & SOCIAL MEDIA PERFORMANCE IN THE GLOBAL RACING SERIES Halfway through the race calendar, Formula 1 has seen massive growth in 2021 compared to the COVID-impacted 2020 season. With a global audience coming from every corner of the world, social...

[FORTUNE] How much is a tweet from an Olympian worth?

Olympic sponsorships aren't just for television commercials anymore. Increasingly they extend to tweets, TikToks, and Instagram posts. But just how much is a social post worth from an Olympian? Hookit, a San Diego–based analytics firm that specializes in sports...