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INSIGHTS
Learn how sports sponsorships are evolving with our latest insights, guides, and reports.
Infographic: NHL 2021 Midseason Sponsorship Update
Like the NBA, the NHL has seen a decline in fan engagement on social media posts by athletes, teams, and the league in the 2021 season compared to the previous season before COVID stopped play. Hockey players have been less active on social this season as well, with...
Infographic: NBA 2020-2021 Midseason Sponsorship Status
The NBA started later in 2020 than a normal season, but, even a year after the pandemic struck, the league has not seen a full recovery on social media in terms of fan engagement. When compared to the same period from the previous season, just before the COVID...
2021 Brands On The Rise (Full List)
The State of Sports Marketing Entering 2021 Despite the pandemic, sports properties were still able to drive $7.9B in sponsorship value for brand partners through their social media channels. Though total posts by sports entities and the interactions on those posts...
Want more Insights? You can find our full collection here.
NEWS & MEDIA
Get the latest sports sponsorship news.
![[SportsPro Media] Hookit’s Top 20 brands on the rise in 2021](https://www.hookit.com/wp-content/uploads/2021/03/SPM_Brands-On-The-Rise-March-2021-400x250.jpg.webp)
[SportsPro Media] Hookit’s Top 20 brands on the rise in 2021
Roger Breum, director of marketing at spontech specialist Hookit, delves into the company’s vast trove of social media data to select 20 brands that are receiving most growth in digital value from their various sports sponsorships. Despite the pandemic, sports...
![[SportsPro Media] Hookit’s Motorsport Insight | A look back at motorsport sponsorship in 2020 and Daytona 500 analysis](https://www.hookit.com/wp-content/uploads/2021/03/SPM_Motorsports-YIR-Daytona-500-Feb-2021-400x250.jpg.webp)
[SportsPro Media] Hookit’s Motorsport Insight | A look back at motorsport sponsorship in 2020 and Daytona 500 analysis
BlackBook official data partner Hookit analysed many of the major motorsport events and series in 2020, looking back at how sponsorship performed throughout the year. Also included is a special analysis of the 2021 Daytona 500 to kick off this year’s partnership....
![[SBJ / SBD] Social standing: U.S. athletes expand media reach](https://www.hookit.com/wp-content/uploads/2021/03/SBJ_Rankings-Jan-2021-400x250.png.webp)
[SBJ / SBD] Social standing: U.S. athletes expand media reach
LeBron James added more than 26 million new social media followers in 2020, according to data from Hookit. James tops the list for most social media followers among athletes plying their trade on major team sports in America with 146.2 million total, spread across...
See where else Hookit’s data has informed News and Media outlets by viewing our full collection here.
CASE STUDIES
Read how Hookit helps brands and rights holders improve sponsorship ROI.
Case study: New Balance
How New Balance uses Hookit data and insights to identify its most valuable content to reach ROI goal of 300%.
Case Study: Tough Mudder
Tough Mudder is uniquely positioned as both a brand sponsoring athletes and influencers as well as an event property bringing on other brands as sponsors. In order to stay as the best-in-class partner, Tough Mudder leveraged the Hookit platform to identify ways to drive more value for current and prospective sponsors.
NHRA increases Fan Engagement using Hookit’s Data
NHRA increases Fan Engagement by 210% and Earned Media Value by 86% using Hookit’s Data "Hookit has become an essential partner in updating our sponsorship strategy, teaching our teams and drivers best practices, and helping us drive more value for our sponsors.”...
Looking for more Case Studies? You can find our full collection here.
ATHLETE SPOTLIGHTS
Discover which athletes are garnering the most social engagement.
Event Recap: PGA’s Players Championship 2021
At last weekend's PGA Tour Players Championship, the top 5 brands by sponsorship value were all endemic brands, with Titleist taking the top spot, in part due to partner Justin Thomas pulling out the win. Interested in knowing the sponsorship value your...
Event Recap: Australian Open 2021
In tracking the hundreds of athletes participating, the event accounts as well as the tour accounts, nearly 300 sports entities were active on social media during the Australian Open tracking window, beginning 5 February (3 days before the event began) and ending 24...
Event Recap: NASCAR’s 2021 Daytona 500
While last year’s data is useful for benchmarking, racing has already begun for some series in 2021. NASCAR’s flagship event, the Daytona 500, kicked off the season on 14 February. We tracked the drivers, teams, venue, and NASCAR accounts on social media to evaluate...
At Hookit we love spotlighting athletes. See our full collection of past spotlights here.