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Thought leaders from top sponsorship brands convened at Hookit’s bi-annual brand sponsorship summit, where they talked about all things sponsorship. Read on for highlights from the brand summit.
For a brand, partnering with an athlete or influencer can be very rewarding, but how well do they represent your brand to their followers? Here are some best practices that brand ambassadors should follow to effectively promote their sponsor brands on social media.
Sports fans spend money on their favorite teams and their favorite brands. But how do teams and brands know which fans are the right fit for their partnership?
How New Balance uses Hookit data and insights to identify its most valuable content to reach ROI goal of 300%.
Tough Mudder is uniquely positioned as both a brand sponsoring athletes and influencers as well as an event property bringing on other brands as sponsors. In order to stay as the best-in-class partner, Tough Mudder leveraged the Hookit platform to identify ways to drive more value for current and prospective sponsors.
NHRA increases Fan Engagement by 210% and Earned Media Value by 86% using Hookit’s Data "Hookit has become an essential partner in updating our sponsorship strategy, teaching our teams and drivers best practices, and helping us drive more value for our sponsors.”...