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INSIGHTS
Learn how sports sponsorships are evolving with our latest insights, guides, and reports.
Report: The Top 50 Most Marketed Brands In Sports
CHASING SPONSORSHIP VALUE An Inside Look At The Top Brands In Sports, How They Got There, And What They Could Do Even Better This report dives into the methodology used to rank the brands, the trends in sponsorship including the impact of COVID-19, and how to use the...
How Brands Can Use Data During Sponsorship Negotiations
How Spontech Can Help You When Renewing Contracts The last several years have brought a lot of changes to the sponsorship world. Of these changes is the move to more effectively reach target audiences with partners through social media. Social has become the #1 way...
The Impact of Coronavirus on Sponsorship Value In Global Football
A Special Report Like most industries around the globe, the global football world screeched to a halt as the coronavirus spread and grew into a worldwide pandemic. By early March, major European leagues like the English Premier League, German Bundesliga, Spanish La...
Want more Insights? You can find our full collection here.
NEWS & MEDIA
Get the latest sports sponsorship news.
![[SportsPro Media] How Motorsports Influenced The Top 50 Most Marketed Brands in Sports](https://www.hookit.com/wp-content/uploads/2020/10/50MM_BlackBook-motorsports-trends-400x250.jpg.webp)
[SportsPro Media] How Motorsports Influenced The Top 50 Most Marketed Brands in Sports
READ THE FULL COVERAGE HERE How much sponsorship value was driven by the world of motorsports, where did it come from, and which brands were the beneficiaries of this promotion? (Insights by Hookit, Published by SportsPro)
![[SportsPro Media] PODCAST: Hookit CEO Scott Tilton Discusses The 50 Most Marketed Brands In Sports](https://www.hookit.com/wp-content/uploads/2020/10/SPM_Podcast-June-2020-400x250.png)
[SportsPro Media] PODCAST: Hookit CEO Scott Tilton Discusses The 50 Most Marketed Brands In Sports
LISTEN HERE Hookit Co-Founder & CEO Scott Tilton joins SportsPro Media to discuss how the rankings were created, the trends in the data as well as the broader sponsorship industry over the past year, and where sports marketing goes from here.
![[SportsPro Media] Trends in the Rankings of the 50 Most Marketed Brands in Sports 2020](https://www.hookit.com/wp-content/uploads/2020/10/50MM_Brands_trends-400x250.jpg.webp)
[SportsPro Media] Trends in the Rankings of the 50 Most Marketed Brands in Sports 2020
READ THE TRENDS HERE Find out which sports nearly all the top brands were invested in, which brands were noticeably absent from the rankings, and what category to look out for when it comes to spending in sponsorship. (Insights by Hookit, written & published by...
See where else Hookit’s data has informed News and Media outlets by viewing our full collection here.
CASE STUDIES
Read how Hookit helps brands and rights holders improve sponsorship ROI.
Case study: New Balance
How New Balance uses Hookit data and insights to identify its most valuable content to reach ROI goal of 300%.
Case Study: Tough Mudder
Tough Mudder is uniquely positioned as both a brand sponsoring athletes and influencers as well as an event property bringing on other brands as sponsors. In order to stay as the best-in-class partner, Tough Mudder leveraged the Hookit platform to identify ways to drive more value for current and prospective sponsors.
NHRA increases Fan Engagement using Hookit’s Data
NHRA increases Fan Engagement by 210% and Earned Media Value by 86% using Hookit’s Data "Hookit has become an essential partner in updating our sponsorship strategy, teaching our teams and drivers best practices, and helping us drive more value for our sponsors.”...
Looking for more Case Studies? You can find our full collection here.
ATHLETE SPOTLIGHTS
Discover which athletes are garnering the most social engagement.
Top 10 F1 Drivers – November 2019
The 2019 edition of the F1 championship is now (sadly) over. The duo Hamilton/Mercedes proved once more they’re the best in the business, with the team continuing their unbeaten run in the hybrid era.
Top 10 Premier League Players – November 2019
November in the Premier League was undisputedly dominated by managerial change, but it was also packed with some great goals and match action that has set up a festive period many are salivating over.
Top 10 NBA Players – November 2019
NBA teams are starting to find their identity and hit their stride. The Lakers have gotten off to an impressive 21-3 start, with the Bucks leading the East at 20-3.
At Hookit we love spotlighting athletes. See our full collection of past spotlights here.