Roger Breum, director of marketing at spontech specialist Hookit, delves into the company’s vast trove of social media data to select 20 brands that are receiving most growth in digital value from their various sports sponsorships. Despite the pandemic, sports...
BlackBook official data partner Hookit analysed many of the major motorsport events and series in 2020, looking back at how sponsorship performed throughout the year. Also included is a special analysis of the 2021 Daytona 500 to kick off this year’s partnership....
Photo Kris Magenheim via PinkBike.com Rich Houseman knows a thing or two about what it takes to get sponsored. As the youngest ever factory-sponsored BMX rider, aged 6, he went on to become BMX World Champion and have a successful DH and 4X career. Rich moved into the...
Data, measurement, and most importantly, the insights and what we do with them, is something that is driving the sponsorship industry. In a world where we are so connected, 24/7, globally, and with so many data capture points, the power that can be unlocked is...
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