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How Sponsorship Audience Alignment Can Help Target The Right Fan

How Sponsorship Audience Alignment Can Help Target The Right Fan

May 25, 2018 | Insights

The sports ecosystem provides a way for sponsor brands to align themselves with one of the world’s most passionate and energetic audiences — the sports fan. According to IEG, the top 3 reasons why brands spend money on sports sponsorships are, to increase brand...

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INSIGHTS

  • 2021 SPONSORSHIP YEAR IN REVIEW

    2021 SPONSORSHIP YEAR IN REVIEW

  • VIDEO: F1 Sponsorship & Social Media Season Recap

    VIDEO: F1 Sponsorship & Social Media Season Recap

  • Measure Your Sponsorship Amplification with Earned Media Analysis

    Measure Your Sponsorship Amplification with Earned Media Analysis

ATHLETE SPOTLIGHTS

  • Making the Most of Athlete Partnerships at the Tokyo 2020 Games

    Making the Most of Athlete Partnerships at the Tokyo 2020 Games

  • Event Recap: F1’s Monaco Grand Prix 2021

    Event Recap: F1’s Monaco Grand Prix 2021

  • Top Brands At The Masters 2021

    Top Brands At The Masters 2021

NEWS & MEDIA

  • Hookit Joins With KORE Software

    Hookit Joins With KORE Software

  • Press Release: 50 Most Marketable Brands in Sport 2021

    Press Release: 50 Most Marketable Brands in Sport 2021

  • [FORTUNE] How much is a tweet from an Olympian worth?

    [FORTUNE] How much is a tweet from an Olympian worth?




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