How It Works
The Hookit Score ranges from 1 – 10,000 based on your experience level.
We pull in billions of data points monthly while our algorithms generate your Hookit Score.
The Hookit Score Dissected
The Hookit Score is the first-ever, verified scoring engine for athletes at every level. It’s the new standard for brands to compare athletes’ activity, value, and impact based on three main criteria:
How often you do your sport and where you go. How “serious” you are.
Share how active you are in your sport. Every time you ‘session’, post it from the Hookit app so it’s instantly verified.
Your results from competitions. How “good” you are.
Competition results provided by the event promoters or organizers are automatically verified and earn higher scores.
Your overall social media presence. How much “influence” you have.
Connect your social accounts. Your followers, new followers, and interactions are all counted towards this part of your score.
Create or Claim Your Profile Today!
“We are using the Hookit data to make smarter decisions about who to sponsor, what content to push, and when to push it in order to maximize the ROI of our sponsorship investments.”
Ryan Lauder, Director of Consumer Engagement, TaylorMade Golf Company
“Hookit has more than paid for itself, providing several key insights that have helped inform our Global Sports Marketing strategy.”
Ray Hilvert, VP Sports Marketing, New Balance
“Even if I had $1 million to spend, I would still have to make choices about where to put it. Having this type of data at this level really helps to make those decisions.”
Carrie Woodward, Global Partnerships Dir., Michelin
“Vans uses Hookit to capture the true value of how social works for each of our athletes and events. For the first time, Vans can measure and prove ROI on our events and athletes on social media.”
Bobby Gascon, Dir. Global Marketing / Action Sports, Vans
London, UK - 20th September, 2021 NIKE RETAINS STATUS AS WORLD’S MOST MARKETABLE BRAND IN SPORT Global sportswear giant tops SportsPro’s second annual list of the World’s 50 Most Marketable Brands powered by Hookit Adidas, Emirates, Santander and Red Bull complete...
The Most Social Olympics Ever The Olympics are over, the medals have been handed out, but the impact for brands is still being counted. For many Olympic athletes, their star shines brightest once in a lifetime or only once every 4 years. Tokyo 2020 (in 2021) was their...
SPORTS MARKETING & SOCIAL MEDIA PERFORMANCE IN THE GLOBAL RACING SERIES Halfway through the race calendar, Formula 1 has seen massive growth in 2021 compared to the COVID-impacted 2020 season. With a global audience coming from every corner of the world, social...
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