Hookit Score

Ranking for Amateur Athletes

How It Works

The Hookit Score ranges from 1 – 10,000 based on your experience level.

We pull in billions of data points monthly while our algorithms generate your Hookit Score.

The Hookit Score Dissected

The Hookit Score is the first-ever, verified scoring engine for athletes at every level. It’s the new standard for brands to compare athletes’ activity, value, and impact based on three main criteria:


How often you do your sport and where you go. How “serious” you are.

Share how active you are in your sport. Every time you ‘session’, post it from the Hookit app so it’s instantly verified.


Your results from competitions. How “good” you are.

Competition results provided by the event promoters or organizers are automatically verified and earn higher scores.


Your overall social media presence. How much “influence” you have.

Connect your social accounts. Your followers, new followers, and interactions are all counted towards this part of your score.

Create or Claim Your Profile Today!

“We are using the Hookit data to make smarter decisions about who to sponsor, what content to push, and when to push it in order to maximize the ROI of our sponsorship investments.”

Ryan Lauder, Director of Consumer Engagement, TaylorMade Golf Company

“Hookit has more than paid for itself, providing several key insights that have helped inform our Global Sports Marketing strategy.”

Ray Hilvert, VP Sports Marketing, New Balance

“Even if I had $1 million to spend, I would still have to make choices about where to put it. Having this type of data at this level really helps to make those decisions.”

Carrie Woodward, Global Partnerships Dir., Michelin

“Vans uses Hookit to capture the true value of how social works for each of our athletes and events. For the first time, Vans can measure and prove ROI on our events and athletes on social media.”

Bobby Gascon, Dir. Global Marketing / Action Sports, Vans

What’s New

Top Brands At The Masters 2021

Feature image credit: Srixon/Cleveland Golf (Wiki Commons) Hookit Event Analysis: The Masters 2021 Perhaps Golf's premier event, The Masters at Augusta National never disappoints. From Tiger's win in 2019 to a delayed, fall-foliage backdrop in 2020, to the first...

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Top Brands in Sports – Q1 2021

SPORTS MARKETING ON SOCIAL MEDIA Once again, sportswear giants Nike and Adidas received the most social sponsorship value from the world of sports in the first 3 months of 2021. These two Apparel brands were promoted in a combined 150k posts, each well above rival...

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Infographic: NHL 2021 Midseason Sponsorship Update

Like the NBA, the NHL has seen a decline in fan engagement on social media posts by athletes, teams, and the league in the 2021 season compared to the previous season before COVID stopped play. Hockey players have been less active on social this season as well, with...

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We work with brands and rights holders across all major sports and esports.