WHO WE ARE
Hookit is the leading sports sponsorship analytics and valuation platform. By integrating machine learning with deep data analytics, Hookit provides actionable insights to help brands, athletes, teams, and events maximize their sponsorship goals and gain a competitive advantage. As part of its service, Hookit monitors social media posts, and collects data on social media activity relating to sports sponsorships. Hookit stores this data, and reports to its customers in order to help them maximize the value of their sponsorship activities.
Hookit also hosts third-party community websites (“Third Party Sites”). The Services and Third Party Sites make up a network of web sites that we refer to here as the “Community Sites.” These Community Sites, through Hookit, allow Members to create personal profiles online, display content, share information, utilize Hookit Services and establish a network of relationships – all within one Community Site and across multiple Community Sites.
In order to operate Hookit and to provide our Services, including, but not limited to, a networking platform for sports, mobile applications, athlete ranking and scoring, e-commerce and Community Sites, we collect Personal Information and Other Information about you as these terms are defined in the “Types of Information We Collect” section, below.
Hookit is committed to providing a safe and secure experience, and we are dedicated to safeguarding your Personal Information.
This Policy does not apply to the practices of third parties that Hookit does not own or control – for example servers, search engines or third-party web sites that have separate privacy policies or that do not link to this Policy.
Hookit can be contacted at:
TYPES OF INFORMATION WE COLLECT
We collect different types of information about you when you visit or use our Services and/or Community Sites. In this Policy:
“Other Information” means any information other than Personal Information that is collected by Hookit, our Services or Community Sites. Other Information includes, but is not limited to, non-personally identifiable data regarding how Members and other users navigate and use Hookit, our Services and Community Sites, including the number and frequency of visitors to each page, the length of their stays, the type of browser used (for example, Internet Explorer or Firefox), the operating system used (for example, Windows or Mac), the domain name of each user’s Internet service provider and certain other information (for example, “click stream” data).
“Information” means, collectively, Personal Information and Other Information.
“IP Address” means the number automatically assigned to your Device when you access the Internet, which our web servers use to identify where to send the information that your Device requests.
We are committed to protecting users’ privacy. Keeping the Personal Information and Other Information you share with us secure and ensuring your understanding of how we collect, use, disclose and maintain your Personal Information and Other Information is important to us. We maintain certain physical, electronic and procedural safeguards to protect your Personal Information and Other Information but no data transmission online is 100% secure from intrusion, and we ask that you not provide us with or post sensitive or confidential information.
You may participate in many activities on the Services or Community Sites without providing any Personal Information. However, if you want to participate in certain of our interactive features, we ask you to become a Member by registering and providing us with Information such as your name, e-mail address, gender, preferred sport, and age.
The Services are intended for a general audience. Users are required to provide their dates of birth to access certain Hookit features.
If a user identifies himself or herself as under 13, or in the EU under 16, we require verifiable parental consent if we collect Personal Information from such a user. This is to comply with child privacy laws in the United States, and similar laws in many EU states including the United Kingdom. However, the relevant age in your jurisdiction may vary.
In the process of obtaining parental consent, we provide parents with a description of the information we collect from our users, how that information is used, who that information may be shared with, what types of information may be made public, and how a parent may access their child’s Personal Information or request that their child’s account be disabled. We will not knowingly ask children under the age of 13 to provide any Personal Information without the consent of the parent or legal guardian, except in limited circumstances authorized by law.
Because Hookit is available to users of all ages, if a parent grants consent to their child’s use of the Services, that child will have the ability to send and receive communications with Hookit users of all ages.
Parents may review, edit, request the deletion of, or prevent further collection or use of their child’s Personal Information or make any other inquiry regarding this Policy by sending an email to email@example.com or by calling 888.874.3374. If you have a concern about the use of your child’s Personal Information, please contact your local supervisory authority. Their contact information may be found at: http://ec.europa.eu/newsroom/article29/item-detail.cfm?item_id=612080 .
For detailed instructions on how to remove posted content from the Services, please visit the following help page: https://support.hookit.com/entries/67406545-How-Do-I-Remove-My-Content-
The Services and Community Sites are established and maintained in the United States, meaning that you are accessing a community network in the U.S. Services and Community Sites are governed by and operated in accordance with the laws of the U.S. Hookit makes no representation that the Services or Community Sites are governed by or operated in accordance with the laws of other nations.
REGISTERING WITH HOOKIT AND COMMUNITY SITES
When you become a Member of Hookit’s Services and/or a Community Site, you are registered with Hookit as well as that Community Site. Your e-mail address and password combination (collectively, “Login”) gives you immediate access to your Hookit account and the Community Site features. After you have registered with the Services, you may join other Community Sites. When logged in, Hookit recognizes you as a Hookit Member if the Community Site uses a Hookit.com sub-domain so you do not need to login again. To join, simply click the “Join Now” button or similar option provided on the Community Site to join. To join any additional Community Site not using a Hookit.com subdomain, simply sign in using your Hookit Login information to gain access to the features and services at that site (Note that some Community Sites may set additional requirements for membership, such as geographic location or minimum age. Also note that, for your online privacy and security, if other people have access to your computer or Device, we recommend you log out of the Services after visiting your Community Sites.). Hookit and each Community Site that you join may have access to the updated registration and profile Information that you provide on Hookit or the Community Site, including, but not limited to, your e-mail address and mailing address. Other information, such as information relating to your Hookit Score (as defined below) and postings to Hookit and/or the Community Sites you have joined, also may be shared with Hookit and/or your Community Sites.
– Non-Hookit Services and Offerings.
Each Community Site’s integration with Hookit may be highly customized so, in addition to Hookit Services, Community Sites may provide features, functions, services, promotions, advertisements and other offers (as well as associated registration forms, requests for Information, “opt-ins” or “opt-outs” for communications, software downloads and the like) that are not affiliated with or provided by Hookit. Please take care when using any such offerings and familiarize yourself with the third-party policies and agreements, if any, that govern such use. We are not responsible for the use of any such non-Hookit offerings, or for the accuracy, use or misuse of any information that you may disclose or receive in connection with such use. If you have questions about whether a particular feature, function, service, offer or any other portion of a Community Site, you may e-mail us at privacy@Hookit.com or mail us at the address provided below.
HOW WE COLLECT AND USE YOUR INFORMATION
How we collect your Information
Directly from you
We collect the majority of the Information we process directly from you.
We collect Personal Information and Other Information about you when you provide it to or make it available for collection by us on the Services or Community Sites, including when you register or join the Services or a Community Site, participate in any services, features or functions of a Community Site, participate in promotions such as athlete programs, sweepstakes and contests, or in the course of any other exchanges of data, E-commerce transactions and/or activities.
We collect your IP Address automatically from your Device when you visit or request pages from Hookit’s Services or Community Sites.
We may also ask you to provide us with Other Information, including demographic or similar information. If we link this Other Information with your Personal Information, we will treat it as Personal Information.
As mentioned above, Community Sites that you join may also receive your registration Information and certain Other Information relating to your use of the Community Sites. We also collect Information via third-party social media sites, as discussed in the “Collection by social media” subsection below.
Hookit analyzes Personal Information made available by you once registered and combines it with other information collected from publicly through the Internet and third parties such as events, organizations, social networks, other websites, service providers, marketing companies and businesses, in order to create a score for athletes (“Hookit Score”). Hookit may present your Hookit Score and/or the data used to create it on Hookit, our mobile application(s), Community Sites and/or other third party websites who use our Services. We also may use your Personal Information, Other Information and other content you provide to us to improve the Service: for example, we may track your sports activities, exposure and performance in order to compare your Hookit Score to that of other athletes and match you with businesses to allow you to participate in athlete support programs and/or to earn deals.
Our customers (such as a brand, athlete, team, or event) may provide us with Personal Information and Other Information in the course of using our analytics and valuation services. For example, we may ask our customers to provide the names or social media handles of an athlete or influencer they are sponsoring or seek to engage as a potential ambassador.
Paid areas of our site
In addition, as part of our current and planned services we may, at any time, offer additional features that require you to register or otherwise provide Personal Information, including for example, credit card information, or we may require a fee to gain access to any portion of Hookit. You may choose not to provide certain Information, but then you may be unable to take advantage of or participate in Hookit, our Services and/or Community Sites.
Third party sites
You can choose to access certain third-party social media web sites and services through our Services or Community Sites, including, but not limited to, Twitter, Instagram, or Facebook (“Social Media Services”).
Your sharing of information with those Social Media Services will be governed by their privacy policies and terms of service. You may also be able to modify your privacy settings with these Social Media Services to, for example, to control what information the Social Media Services disclose to third parties like Hookit.
In addition, we may provide certain information about you or your activities on the Services, or that you have otherwise provided to us, to such Social Media Services as part of such integration (including information that may be used by such Social Media Services to personalize ads for you). However, please remember that the manner in which Social Media Services use, store and disclose your information is governed by the policies of such third parties, and Hookit shall have no liability or responsibility for the privacy practices or other actions of any Social Media Services that may be enabled within the Service.
We, or our customers (such as a brand that sponsors you), also may ask you to authenticate your existing account with one or more Social Media Services. Authenticating your account allows us to provide you and your sponsor with insights into your social media performance, such as how you rank against your peers in terms of post interactions, or your fan demographics. In order to authenticate your account, you need to provide your Login details to one or more Social Media Services and grant Hookit permission to access certain data on your Social Media Services. Hookit never receives your Login details, and we cannot perform any actions on the Social Media Services you have authenticated. For example, we cannot post from an authenticated account, automate comments, or follow or unfollow accounts on your behalf. Rather, the Information we access is determined by the Social Media Services’ application programming interface (“API”). We request access in order to view your posts and their associated metrics (such as the number of interactions with your posted content) to help us provide you and your sponsor with insights into your sponsorship performance on social media. You may revoke Hookit’s access directly with the Social Media Services with which you authenticated an account. You may also revoke YouTube access via Google security settings found here.
With your consent, we may collect location information from you by, for example, using your browser’s location functionality, or from photos or videos you post to Hookit or from a linked Instagram or other media sharing account. If you access Hookit through our mobile app and have agreed to allow us to do so, we may collect location information (including precise geo-location information) from the location services of your phone. You may stop us from collecting location information from your phone at any time by disabling location services in your phone’s settings.
Use of Information
– We use the Personal Information and Other Information that we obtain from you, to provide Hookit and to tailor your experience on Hookit and Community Sites. We consider such use to be necessary for us to fulfil our Services to you.
Other uses of your Personal Information necessary to fulfil our Services to you include:
–to send you notifications relating to Community Sites, including, for example, when someone posts a comment to your profile or when someone tries to contact you via a Community Site.
–to provide analytics services to our customers, such as measuring and valuing social media engagement, providing insights into audience metrics on Social Media Services, measuring and optimizing a sponsorship portfolio, and benchmarking performance against potential partners and competitors.
–to identify potential brand ambassadors or sponsorship opportunities for our customers.
–to facilitate the creation of a Hookit account when you sign up to become a Member, such as when you are invited to sign up for a Pro Account.
– We may use information about your location (where you have permitted access to this) to notify you of Events, Sessions or Spots near you, automatically associate photos or videos you upload to an Event, Session or Spot, automatically verify your participation in an Event or Session at a particular Spot, calculate the distance you have traveled in order to determine your Hookit Score, or to provide you with country-specific customizations to the Hookit website.
– to make you aware of additional products and services that may be of interest to you or to contact you regarding site changes. You can choose whether or not you wish to receive communications relating to additional products and services.
You have the ability to indicate your interest in being contacted by businesses or other members. Your nonpublic Personal Information will be used to match you with businesses and other members. Once we match you with a business for athlete support, we will indicate these to you and will give you the opportunity to apply to the athlete support program and/or receive information from them. If you choose to participate, we may share your Personal Information with such business. Businesses may be governed by their own privacy statements and policies, and Hookit is not responsible for their operations, including but not limited to their information practices.
Disclosure of Information
We may disclose Other Information about Members and other users, such as web site usage statistics, to Community Sites and third parties. For example, when you join a Community Site, we may use your Information (without specifically identifying you) to personalize advertisements and offers or to report aggregate information such as how many Community Site Members are in a certain genre or enjoy a certain product or service. We consider this use of your Information to be in our legitimate interests.
Hookit may disclose your Personal Information or Other Information in the following circumstances:
– to businesses you contact, Community Sites that you join and stores you purchase products from. These entities may have access to your registration and profile information, including, but not limited to, your Personal Information in order to fulfil your orders, and we have a legitimate interest therefore to provide these details;
– If you authenticate your account with Social Media Services, you will be giving us permission to share your data made available by the Social Media Services with sponsors and others.
– when legally required to do so (for example, to respond to subpoenas, court orders or legal process) or at the request of law enforcement or other governmental authorities;
– when we determine, pursuant to our legitimate interests or otherwise, that such disclosure to be necessary or appropriate to investigate or resolve possible problems or inquiries, to protect our business and assets, to establish or exercise our legal rights or defend our interests, and/or to comply with our legal and regulatory obligations; or
– in the event of a bankruptcy, merger, consolidation, acquisition, restructuring, transfer of control, joint venture, fundamental corporate change, or other business combination involving us.
PROFILE PRIVACY SETTINGS
We offer you the ability to manage your profile, limit the public name displayed on your profile, what communications you receive from Hookit and what Community Sites you choose to participate in. When logged-in, you may manage these settings in the “My Account” section, by selecting “My Account Settings” on the top right side of your account once logged in and specifying your preferences. Privacy settings include:
– You may control other display and privacy settings, including, for example, how your profile name appears in search results and who may send you e-mail messages.
– You may delete your postings or other users’ comments posted to your profile. Please note that we also reserve the right, in our sole discretion, to remove any comments or other posts, originating from you or otherwise.
PUBLICLY DISCLOSED INFORMATION; PROFILES AND POSTINGS
Your profile may display Information to the general public, including display name, Profile URL, photo, your Member, brand, event, spot connections, Community Sites joined and activity Feed (a “Feed” is a dynamic, list of the activities of you and your connection on Hookit and Community Sites have posted to your profile). Postings to Community Sites also are displayed to the public. Publicly displayed Information and Postings may be indexed by third-party search engines and appear in search results on third-party web sites.
For detailed instructions on how to remove posted content, please visit the following help page: https://support.hookit.com/entries/67406545-How-Do-I-Remove-My-Content-
To enhance your experience on Hookit and with Community Sites, we may use “Cookies.” Cookies are small data files placed in your Device’s browser when you visit a Community Site. Cookies may be used for a number of purposes, such as tracking usage patterns, measuring the effectiveness of advertising, to help serve advertisements, limiting multiple responses and registrations, facilitating your ability to navigate Community Sites, and as part of a verification or screening process. Cookies automatically identify your web browser whenever you visit Hookit and Community Sites. Also, by recording how and when you use Hookit and Community Sites, Cookies help us determine which areas are popular and which are not. Additionally, accepting Cookies may allow you, among other things, to personalize your experience on Hookit and Community Sites.
THIRD PARTY ADVERTISERS, CONTENT PROVIDERS AND SERVICE PROVIDERS
When you visit Hookit or Community Sites, Advertisers may serve certain content, including, for example, advertisements. Advertisers also may set their own Cookies or other tracking technologies to identify your preferences, recognize you (if you have previously had contact with the Advertisers) and determine on which web site their advertisement was displayed and whether or not you clicked it. Third-party content providers and service providers also may use tracking technologies to determine how many times you have viewed their content or used their services. This information also helps advertising partners deliver targeted advertisements that they believe will be most relevant to you. We do not have access to or control the use of tracking technologies by third parties, what information they collect or how they use it. Third parties’ use of tracking technologies is subject to their own privacy policies. THIRD PARTY SOCIAL NETWORKING AND SPORTS SERVICES
You may have the opportunity to access or interact with the Services via other social networking websites and services (“SNSs”), including, but not limited to Facebook, Twitter and Instagram. Consequently, your Personal Information may be shared with those SNSs and they may share data with us. To learn more specifically about the Facebook Connect and how you can choose your settings for that program, visit https://www.facebook.com/terms.php. In the event that you choose to provide your information directly to a third party SNSs, your information will be governed by the policies of those other SNSs. We don’t exercise control over third party SNSs. These other services may place their own cookies or other files on your computer, solicit Personal Information from you and follow different rules regarding the use of the information you submit to them. We encourage you to read the privacy policies or statements of the other websites you visit.
Some of those third party services may also provide us with information from your accounts there to enhance and personalize your use of this Site. For example, you can allow Facebook to tell us who your Facebook friends are so you can follow their activity on Hookit. You can remove Hookit from your Facebook services to block this feature by visiting your Facebook account, in which case we will delete the information that we receive from your accounts with those other services. For example, you can adjust your privacy setting on Facebook here to prevent your Facebook friends from sharing information about you from their Facebook accounts with Hookit.
ATHLETE SUPPORT, BRAND INSIDER, CONTESTS OR OTHER PROMOTIONS
ACCURACY AND CONFIDENTIALITY
Generally, you may review or update your Personal Information collected by Hookit and Community Sites. You may also correct factual inaccuracies. However, Personal Information that is necessary to check eligibility, such as date of birth or age, cannot be deleted and a change to this information may not be permitted. In addition, Information collected for certain purposes (such as entries for contests, sweepstakes or other promotions) is subject to corporate and regulatory recordkeeping requirements and will not be deleted upon request, unless the entrant is a person under the age of 13 years old. To review, update or delete Personal Information collected by Hookit and Community Sites, please log into your Hookit account and access the “Settings” section. Alternatively, you may e-mail the Hookit Privacy Administrator at firstname.lastname@example.org (and be prepared to provide verification of your identity).
You are solely responsible for maintaining the strict confidentiality of your User ID (unique e-mail and password combination) for access to your Hookit account, and for any charges, costs, expenses, damages, liabilities and losses we may incur or suffer as a result of your failure to do so. You are solely responsible for your use of, and conduct on, Hookit and Community Sites, or any other related activity. You are solely responsible for any use of, and conduct on, Hookit and Community Sites, or any other related activity, by any others who use your User ID, unless and until you notify us that your User ID may have been compromised or improperly taken or used.
YOUR CALIFORNIA PRIVACY RIGHTS
If you are a resident of the State of California, we provide you with information on how to exercise your disclosure choice options such as your right to opt-out (which we may sometimes refer to as “unsubscribe”) or opt-in for disclosure of your Personal Information to third parties (such as Advertisers) for marketing purposes. Therefore, pursuant to the California Civil Code, we are not required to maintain or disclose a list of the third parties that received your Personal Information for marketing purposes during the preceding year.
If you are a California resident and wish to request information about how to exercise your third-party disclosure choices, please contact our Privacy Administrator at email@example.com or 888.874.3374.
All requests must be labeled “Privacy Rights” on the e-mail subject line or envelope or post card. For all requests, please clearly state that the request is related to “Your California Privacy Rights”, include your name, street address, city, state, zip code and e-mail address (your street address is optional if you wish to receive a response to your request via e-mail) and indicate your preference on how our response to your request should be sent (e-mail or postal mail). We will not accept requests via the telephone or by fax. We are not responsible for notices that are not labeled or sent properly, or do not have complete information.
YOUR PRIVACY RIGHTS UNDER GDPR
If you are a qualifying person under GDPR, you have the following rights:
To obtain access to, and copies of, the Personal Information that we hold about you, or require that it is transmitted to another data controller;
To request that we restrict our data processing activities or cease processing your Personal Information in certain ways, for example because you do not consider it lawful;
To require us not to send you marketing communications;
To withdraw your consent, where we are relying on it to process your Personal Information;
To object to how we process your Personal Information, in particular where we are relying on our legitimate interests; and
To ask us to erase the Personal Information we hold about you, or to correct the information if it is incorrect.
RETENTION OF YOUR PERSONAL INFORMATION
We will retain your Personal Information for as long as we have a lawful reason to do so. This will include management and administration of your membership, as well as reporting on social media based sponsorship activity. Please note that the posts you choose to make public will remain public until such time as you take action to remove them.