Hookit Director of Marketing, Roger A. Breum, joins Dr. Kenneth Cortsen from UCN & USF to talk about new trends and tendencies in sports sponsorship, including:
- how digitization blends in with traditional approaches
- leveraging data to gain better insights in terms of sponsorship measurement
- intangible and tangible elements of sponsorship
- the characteristics of good activation
- important aspects to consider in an international sponsorship context
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