Spontech Podcast Series: Team Canada

Spontech Podcast Series: Team Canada

Listen to Mark Nadolny, Digital Product Specialist on the Canadian Olympic Committee, talk about which aspects of marketing Team Canada focuses on and how the team has aligned their content strategy to better leverage all of their owned and earned media channels. Mark...
Spontech Podcast Episode 3: New Balance

Spontech Podcast Episode 3: New Balance

Listen to Ian Fitzpatrick, head of global content and digital marketing at New Balance, talk about which aspects of marketing New Balance focuses on and how this company stays true to its values in the ever changing world of marketing. Ian also touches on: The...
Spontech Podcast Episode 3: New Balance

Spontech Podcast episode 2: Taylormade

Ryan Lauder, Director of Consumer Engagement at TaylorMade Golf, joins the Hookit Spontech Podcast this episode to chat about his 20+ year career in Sports Marketing, how he connects Sports Marketing to Product and the other aspects of Marketing at TaylorMade. He...
Podcast: Modern Approaches to Sports Sponsorship

Podcast: Modern Approaches to Sports Sponsorship

Hookit Director of Marketing, Roger A. Breum, joins Dr. Kenneth Cortsen from UCN & USF to talk about new trends and tendencies in sports sponsorship, including: how digitization blends in with traditional approaches leveraging data to gain better insights in terms...
Listen: Using Sponsorship Technology to Improve Value

Listen: Using Sponsorship Technology to Improve Value

Audio alert! We’ve taken the highlights from Hookit CEO Scott Tilton’s appearance at SportTechie NEXT and clipped them into a 15 minute breakdown of best practices in sponsorship. Some of the questions that he addresses around sponsorship technology and...

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TECHNOLOGY BRANDS IN SPONSORSHIP REPORT

Hookit’s Technology Companies in Sponsorship report helps brands in this category identify how well their sponsorship portfolio performs in terms of social media promotion compared to their competitors. This report also identifies which sponsored properties are the most effective at promoting these brands. 

DOWNLOAD THE FULL REPORT