Xconomy Feature: Hookit Goes Mobile and Hits the Road to Build its Online Brand, Audience

Southern California might well be the coastal lifestyle capital of the U.S., replete with hundreds of action sports and apparel companies, and scores of competitive events for surfers, skateboarders, BMX riders, and other extreme lifestyle sporting events.

In the decade since Tilton and co-founder RJ Kraus started the company, Hookit says it has expanded its online community to 700,000 members in 137 countries. It claims the title of the No. 1 social network for motocross, skate, snow, surf, BMX, mountain bike and other lifestyle sports.

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