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October 2014 Motocross Social Media Report


135 460.7k 7.8M
Riders Tracked News Fans Fan Interactions

Hookit tracked 134 of the top Motocross riders in the month of October. Together these athletes aggregated 461k new fans and 7.8M fan interactions. Instagram dominated the source of new fans with 66.5% of all new fans coming from the platform. Facebook followed in second with 26.8% of new fans and Twitter at 6.7%.

Taking over the top spot from reigning champion James Stewart, the recent outdoor champ Ken Roczen takes first in the 450 Class. His social reach expands to over 500k fans and generates over 1.5M fan interactions. In October alone he generated 28k new fans at a 5% growth rate.

Coming in first in the 250 Class, Adam Cianciarulo has a fan base of over 588k fans and produces over 680k fan interactions.

Be on the lookout for the Top Growers, Ben LaMay (450cc) and Malcolm Stewart (250cc) whom each generated a 10% increase in total fan growth this month.

The top motocross tweet was from Monster Energy and reached 1.72M fans.