Hookit tracked the social & digital media activity of top Tour players at the 2015 PGA Championship to determine who took the prize in terms of consumer engagement.

While Rory McIlroy may not have taken the Wanamaker Trophy, he definitely came out on top in fan engagement via social media. World #1 Jordan Spieth saw the highest growth in followers, while Jason Day’s first Major Championship victory garnered the highest online search volume.

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