The era of esports isn’t just coming. It has already arrived and is here to stay.
Gone are the days when video games were played between friends as a hobby and purely for fun, without any expectations of monetary gain. Esports is now being played by professional teams from various countries, in specially designed sports arenas, in front of thousands of fans, for prize pools as high as $24 million. With teams and leagues establishing themselves with more structure than ever before, brands have begun to invest across esports, specifically targeting Millennials and Gen Z, the core audience across esports.