Infographic: NHL 2021 Midseason Sponsorship Update

Like the NBA, the NHL has seen a decline in fan engagement on social media posts by athletes, teams, and the league in the 2021 season compared to the previous season before COVID stopped play. Hockey players have been less active on social this season as well, with 12% fewer athletes even posting at all. Key league partners and equipment providers are still receiving value from their partnerships, with insurance brand GEICO taking the top spot.