The NBA started later in 2020 than a normal season, but, even a year after the pandemic struck, the league has not seen a full recovery on social media in terms of fan engagement. When compared to the same period from the previous season, just before the COVID outbreak shut down the league, social engagement is down ~30%. But brands are still benefitting from the engagement that is happening, with State Farm topping other NBA sponsors Nike & Gatorade for the top spot.

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