The Evolution of sponsorship – Brand sponsorship summit

The Evolution of sponsorship – Brand sponsorship summit

Thought leaders from top sponsorship brands convened at Hookit’s bi-annual brand summit last week, where they talked about all things sponsorship. Brand representatives discussed sponsorship and the challenges it brings, ways to lead the industry using technology, and...
Best practices for an Engaging Brand Ambassador

Best practices for an Engaging Brand Ambassador

For a brand, partnering with an athlete or influencer can be very rewarding, but there is always some risk involved as they will be representing your brand to their followers. How they present your brand needs to feel authentic rather than promotional. Their behavior...
It’s a Match! Pairing the right FAN with the right BRAND

It’s a Match! Pairing the right FAN with the right BRAND

Sports fans spend money on their favorite teams and their favorite brands. But how do teams and brands know which fans are the right fit for their partnership? This was one among the many questions addressed by CRO Kimberly Cook, at the NSF webinar last week. ...
How Brands Can Leverage Audience Analysis

How Brands Can Leverage Audience Analysis

Understanding Your Social Media Audience The audience is one of the most important parts of a successful sponsorship. Brands need to create sponsorship campaigns that will resonate with their target audience, and in order to create that perfect sponsorship, they need...
How Brands Can Properly Identify Social Influencers

How Brands Can Properly Identify Social Influencers

Influencer Marketing With the Rise of Social Media With the explosion of social media in today’s world, new marketing and promotional strategies have emerged. Social media has paved the way for brands to reach a mass amount of potential customers, but what is the best...

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TECHNOLOGY BRANDS IN SPONSORSHIP REPORT

Hookit’s Technology Companies in Sponsorship report helps brands in this category identify how well their sponsorship portfolio performs in terms of social media promotion compared to their competitors. This report also identifies which sponsored properties are the most effective at promoting these brands. 

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