After a long standing partnership with east coast mtb downhill and freerider Lars Tribus, he was the first to throw down and brand his trailer with Hookit.com. Lars will be attending a bunch of events throughout the east coast this summer and fall and is our ‘East Coast Ambassador’ of sorts. You’re more than welcome to approach him and ask for advice on the site, riding, self-promotion or whatever. He’s an all around good guy and insane rider.

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