SAN DIEGO (Jan. 18, 2018) – San Diego County’s newest professional men’s soccer team, 1904 FC, has signed a partnership with Hookit,
the leading sponsorship analytics and valuation platform for sports. More
importantly, Hookit helps teams, brands, and companies, like 1904 FC, maximize
sponsorship investments and increase their value and rapport to current and
future partners.
As the club prepares for their inaugural season, this will
be a crucial relationship as it will help optimize the team’s return on
investment across their social and digital media platforms. Hookit will be
analyzing all aspects of the club’s marketing and social media platforms; from
overall engagement, hashtags, brand logos, and more. 1904 FC will have access
to real-time comprehensive analytics and insights provided by Hookit for
comparative benchmarking.
“Being able to partner with a company like Hookit, aligns
with everything 1904 FC has stood for since the beginning,” said Ricardo
Campos, Chief Operating Officer of 1904 FC. “They offer us industry-leading
analytics that in turn we can use to demonstrate tangible ROI’s across all our
marketing initiatives, which is crucial for the growth of our club.”
“We are pleased to be partnering with 1904 FC from the
start,” said Scott Tilton, CEO of Hookit. “We look forward to supporting 1904
FC in measuring their impact and engagement, and providing insights to support
their sponsorship sales efforts and maximize the value the club drives for
future sponsors.”
About 1904 FC
1904 FC is San Diego County’s only professional men’s
outdoor soccer team, which launched in 2017. The club is a member of the North
American Soccer League (NASL) and is co-owned by several, including
international soccer stars Demba Ba, Eden Hazard, Moussa Sow and Yohan
Cabaye. For updates and information visit www.1904FC.com or
follow the club on social media: Facebook/Instagram- @1904FC and Twitter-
@1904_FC.
About Hookit
Hookit is the leading sponsorship analytics and valuation
platform for sports. As consumption and fan engagement of sports grows
exponentially on social and digital media, Hookit helps brands to maximize
sponsorship investments and empowers athletes, teams, leagues and federations
to prove and increase their value to sponsors. Hookit measures value across
multiple social and digital platforms by analyzing overall engagement and brand
promotion, including mentions, hashtags, keywords and logos within photos and
videos using computer vision software. Hookit’s Valuation Methodology
(HVM) was awarded The 2016 Digital Marketing Association’s Innovation Award for
Valuation and Attribution.
Hookit’s growing roster of marquis clients includes New
Balance, GoPro, Monster Energy, Sony, Vans, Asics, Major League Soccer,
Canadian Olympic Team, World Surf League, FIS, NHRA, McLaren F1, Speedway
Motorsports Inc., BF Goodrich/Michelin, Liverpool FC, United States Ski and
Snowboard Association and Feld Entertainment. Hookit is based in Solana Beach,
CA. For more information, visit prod.hookit.com.


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