Hookit Joins With KORE Software

Hookit Joins With KORE Software

KORE Software Expands Sponsorship & Engagement Marketing Solutions with Key Acquisitions of Hookit & SSB’s Pro Sports Vertical KORE Software strengthens its position as the global leader in sports and entertainment solutions. With these acquisitions, KORE...
Press Release: 50 Most Marketable Brands in Sport 2021

Press Release: 50 Most Marketable Brands in Sport 2021

London, UK – 20th September, 2021 NIKE RETAINS STATUS AS WORLD’S MOST MARKETABLE BRAND IN SPORT Global sportswear giant tops SportsPro’s second annual list of the World’s 50 Most Marketable Brands powered by Hookit Adidas, Emirates, Santander and Red Bull...
[FORTUNE] How much is a tweet from an Olympian worth?

[FORTUNE] How much is a tweet from an Olympian worth?

Olympic sponsorships aren’t just for television commercials anymore. Increasingly they extend to tweets, TikToks, and Instagram posts. But just how much is a social post worth from an Olympian? Hookit, a San Diego–based analytics firm that specializes in sports...