Make an Impact
We are a small, driven team and every person at Hookit has the opportunity to make a difference and have an impact.
Work Hard. Play Hard
We believe in work-life balance, but we believe more in work being something you are passionate about, so it doesn’t feel like work. We also have some of San Diego’s best surf spots and road cycling in the country out our back door, if you’re into that stuff.
Forge New Ground
We are at the intersection of data science, sports, analytics, AI, and social and digital media. By utilizing big data, we can help maximize every dollar spent or earned in sponsorship. It’s not just big data, it’s usable data.
“We are using the Hookit data to make smarter decisions about who to sponsor, what content to push, and when to push it in order to maximize the ROI of our sponsorship investments.”
Ryan Lauder, Director of Consumer Engagement, TaylorMade Golf Company
“Hookit has more than paid for itself, providing several key insights that have helped inform our Global Sports Marketing strategy.”
Ray Hilvert, VP Sports Marketing, New Balance
“Even if I had $1 million to spend, I would still have to make choices about where to put it. Having this type of data at this level really helps to make those decisions.”
Carrie Woodward, Global Partnerships Dir., Michelin
“Vans uses Hookit to capture the true value of how social works for each of our athletes and events. For the first time, Vans can measure and prove ROI on our events and athletes on social media.”
Bobby Gascon, Dir. Global Marketing / Action Sports, Vans
Promotional Effectiveness Report on Computing, Business Software, Hardware, Telecom, and Apps & Consumer Hardware
The Summer Games may be over a year away but in the sponsorship world, the Games have already started. Thanks to an International Olympic Committee (IOC) rule known as “Rule 40”, brands and properties need to start planning their sponsorship campaigns now.
The Stanley Cup Finals were big news to hockey fans in the month of June, with the end of the event happening on June 12th. With the St. Louis Blues winning against the Boston Bruins, it’s no wonder the Hookit Most Engaged Top Ten chart is full of Blues players this time around.
Trusted by leading brands across industries
We work with brands and rights holders across all major sports and esports: