Top NHL Players With the Highest Social Interactions Among Fans
The Stanley Cup Finals were big news to hockey fans in the month of June, with the end of the event happening on June 12th. With the St. Louis Blues winning against the Boston Bruins, it’s no wonder the Hookit Most Engaged Top Ten chart is full of Blues players this time around. As such, there’s been a lot of shake up in the NHL Top 10 this month.
Patrick Maroon of the St. Louis Blues went up an incredible 492 spots to land at number three and the number one player of the month, Vladimir Tarasenko, rose 273 spots. All told, there were over 1,000,000 social media interactions within the top ten in the last month, especially impressive since most of the players only have one professional social media account. 758.6k social media interactions occurred in the month of May, making the uptick this month a 35% increase!
Note: All data from Hookit Engagement rankings on July 10th, 2019. Data is updated consistently to reflect live rankings on the Hookit Ranks page.
On June 22nd, P.K. Subban, formerly a member of the Nashville Predators, got traded to the New Jersey Devils. On top of this, he is philanthropic in his desires to help those in need, such as with the Montreal Children’s Hospital, through the P.K. Subban Foundation. He is enthusiastic in all that he does, eager to share his go-getter attitude with his followers. His followers are, in turn, equally eager to interact with him, explaining his notable number two spot and 153.8K interactions for the month of June.
Despite not playing in June, Henrik Lundqvist still comes in at a respectable 65.8K. He is the 2nd most followed athlete in the league, only trailing Ovechkin. While Lundqvist only post 4 times in June, that is up for the month, giving his massive following social content to engage with, driving up his monthly total.
St. Louis Blues
Unsurprisingly, the winners of the Stanley Cup Finals, the St. Louis Blues, took over the Hookit charts. Five out of the ten slots for June are taken up by the team, and social media couldn’t get enough of them. Their victory in June was the first for the St. Louis Blues in their 52-year history and their fans let the athletes know how appreciated they were.
The Wrap Up
Mainly due to the Stanley Cup Finals, the Hookit Most Engaged Athletes on Social Media Rankings got a whole new lineup. That said, the outliers to the trend were interesting, and their rise was able to be made sense of by Hookit’s algorithm. Between the 153.8K interactions with Subban’s philanthropy, Lundqvist’s 65.8K with his massive following, and the 1M+ interactions across the whole of them, June was a popular month for the National Hockey League athletes.
Note: All data is from official Facebook, Twitter, YouTube, and Instagram Business accounts. Any personal Instagram account data is not included in these rankings.
Written by Katarina McCollough
Katarina is a Hookit Marketing Intern and an enthusiastic freelance/content writer freshly out of SDSU with a degree in English. She is interested in all sports, their social influence, as well as technical topics such as coding, but is especially knowledgeable on streamers and esports. She spends her free time writing creative pieces, reading, and drawing. You can connect with her on her Linkedin profile here.