Nascar Drivers With The Highest Social Interactions Among Fans
The Daytona International Speedway was busy with the number of races at the Florida-based track. One of the races hosted at this track every year in February is the world-renowned Daytona 500. NASCAR drivers such as Kyle Busch and Denny Hamlin produced high social interactions among fans due to their final ranking at the Daytona 500. In addition to Busch, Joey Logano and Jimmie Johnson had the top-3 highest social interactions among all other NASCAR racers for last month. Hookit analyzed the top-10 NASCAR drivers, based on total number of interactions received via their social media channels and created valuable insights for reasons behind a few of the racers’ rankings.
Kyle Busch First to Social Interaction Finish Line
Busch had an impressive second-place finish at the famous Daytona 500 race. This helps to understand the increase in interactions from 184.6K in January to the current 539.2K social interactions. It also helped that Busch doubled the number of posts created on social media from 71 to 163 from January to February.
The North Carolina native leveraged the high finish at the Daytona 500 to create content and broaden his reach for fans across platforms such as Instagram and Facebook. With an impressive 1.6M following on social media, Busch can expect to maintain his high ranking for social interactions as he participates in more NASCAR races.
Jeffrey Earnhardt Drafts to Fifth Place
Dale Earnhardt, Jr.’s nephew, Jeffrey, managed to climb eleven spots to land at the fifth position on the social interaction rankings. His 148.9K total interactions was an increase of 100.1K interactions from January. Earnhardt increased his social followers by 20.1K over the month of February for a combined total of 168K across his Twitter, Facebook and Instagram platforms.
Earnhardt received the most of his social interactions through Facebook, about 105K out of the total 148.9K. His Valentine’s Day post collected almost 25K interactions, nearly a quarter out of his total from the social media platform. In addition, Jeffrey scoring a career-best Xfinity finish helped to explain the high increase in followers for February.
Denny Hamlin Slingshots into Seventh Position
Following Hamlin’s Daytona 500 first-place finish, the NASCAR driver managed to ride the draft and bump up twelve spots to the seventh position on the social interactions ranking. His followers increased 14K to a total of 973.6K, primarily due to his win. The two-time Daytona 500 champion received nearly 15K interactions out of the 110.7K total social interactions on his celebratory Instagram post.
The Wrap Up
February was an important month for NASCAR drivers, brands, and fans. With the Daytona 500 taking place this time each year, the number of social interactions that occur among drivers and fans can reach new highs. These social interactions can be instrumental for brands that are sponsoring the top NASCAR drivers and are looking to increase their brand value. By analyzing the top-ranked NASCAR drivers based upon social interactions, brands can create valuable insights when looking for new partnerships or wanting to increase their media value.
Note: All data is from official Facebook, Twitter, YouTube, and Instagram Business accounts. Any personal Instagram account data is not included in these rankings.
The right metrics and insights can help sponsor brands understand which of their sponsored properties are most effective and drive higher ROI. Sponsor brands can gain this competitive advantage by leveraging the Hookit platform to make effective sponsorship decisions and strategy. Contact us today for a free demo of our powerful sports sponsorship platform.