About

$46B will be spent on sports sponsorship in 2018


Hookit built the first and most powerful platform to quantify and track the value and performance of sports sponsorships in social and digital media.

Why We Exist


We help brands maximize sponsorship investments and empower athletes, teams, leagues and federations to prove and increase their value to sponsors.

As content consumption migrates from TV to digital, a vast amount of sponsorship value goes unmeasured.

Our mission is to provide the most comprehensive, trusted source of intelligent data to improve global sponsorship effectiveness.

How We Do It


We measure value across all types of media platforms by analyzing overall engagement, including mentions, hashtags, and brand logos using image recognition tools within videos and images. Hookit's Valuation Model (HVM) was awarded the 2016 Digital Marketing Association's Innovation Award for Valuation and Attribution.

Learn More About The Model

Some of our clients and partners


Our Story


Hookit began in 2001 as SponsorHouse, an innovative service to connect amateur athletes with sponsors through "the internet". Athletes Scott Tilton and RJ Kraus ran the show and connected thousands of athletes with millions of deals, gathering mountains of data in the process. And, as the data grew, so did the story it was starting to tell…

Scott and RJ realized that the sports community needed a tool powerful enough to value, track, and optimize sponsorship assets where the majority of spend was happening - at the professional level. That’s what led them to build Hookit. With social media influence growing exponentially at the start of the 2010s, athletes and sports properties could now build their brands online while sponsors were better able to manage and maximize their investments. Today, through proprietary innovations and a total focus on providing insightful data, Hookit remains at the forefront of measurement in the $300B global sports economy.

Our Team


We are a growing group of 70+ sports & technology experts focused on our customers’ needs and solving those needs with reliable, easy to use tools.

  • Scott Tilton
    Co-founder / CEO

    Co-founder/former competitive athlete with 30 years of experience in sports industry

  • RJ Kraus
    Co-founder / Chief Product Officer

    Former competitive athlete with 30 years of experience in sports industry & 20 years building software products

  • Kimberly Cook
    Chief Revenue Officer

    25 year media industry veteran with deep roots in traditional and digital media

  • Sam Simkin
    Chief Financial Officer

    Operationally oriented CFO with extensive experience in rapid growth environments