$150B+ is spent on sports sponsorship & activation,
which is not measured like any other form of marketing.
Hookit built the first and most powerful Sponsorship Analytics and Valuation Platform™
to quantify and track the value and performance of sports sponsorships in social and digital media.
Why We Exist
We help brands maximize sponsorship investments, identify new partnership opportunities, and empower influencers and sports properties to prove and increase their value to sponsors.
As content consumption migrates from TV to digital, a vast amount of sponsorship value goes unmeasured. Our mission is to improve global sponsorship effectiveness by providing the most comprehensive, trusted source of intelligent data.
How We Do It
As social & digital media have the most in-depth data ever available, we use these media platforms as a proxy for overall sponsorship value. We analyze overall engagement on brands, influencers, and sports properties, including mentions, hashtags, and brand logos using image recognition tools within videos and images. Hookit’s Valuation Model (HVM) was awarded the 2016 Digital Marketing Association’s Innovation Award for Valuation and Attribution.
Our Story
Hookit was born as a sponsorship technology platform. In 2001, the goal was to connect brands with the best amateur athletes. As the internet and social media developed and evolved over the past two decades, so has Hookit. Now, we are the leading AI powered spontech platform. Hookit exists to help brands measure and optimize their sponsorship portfolio.
Sponsorship is the final frontier of marketing spend that isn’t measured using technology and we are here to change that and help brands evolve the way they think about that part of their marketing budget. Our focus is on social and digital media because it provides the deepest data available which can be turned into insights and used as a proxy for all sponsorship activation. As new platforms, influencers, events, and athletes rise, Hookit remains at the forefront of smart sponsorship.
Our Executive Team
We are a growing group of 80+ sports & technology experts focused on our customers’ needs and solving those needs with reliable, easy to use tools.
Scott Tilton
Co-founder / CEO
Co-founder / former competitive athlete with 30+ years of experience in the sports industry
RJ Kraus
Co-founder / Chief Product Officer
Former competitive athlete with 30+ years of experience in sports industry & 20+ years building software products
Sam Simkin
Chief Financial Officer
Operationally-oriented CFO with extensive experience in rapid growth environments
Join Our Team
What’s New
Infographic: NHL 2021 Midseason Sponsorship Update
Like the NBA, the NHL has seen a decline in fan engagement on social media posts by athletes, teams, and the league in the 2021 season compared to the previous season before COVID stopped play. Hockey players have been less active on social this season as well, with...
Infographic: NBA 2020-2021 Midseason Sponsorship Status
The NBA started later in 2020 than a normal season, but, even a year after the pandemic struck, the league has not seen a full recovery on social media in terms of fan engagement. When compared to the same period from the previous season, just before the COVID...
Event Recap: PGA’s Players Championship 2021
At last weekend's PGA Tour Players Championship, the top 5 brands by sponsorship value were all endemic brands, with Titleist taking the top spot, in part due to partner Justin Thomas pulling out the win. Interested in knowing the sponsorship value your...
Trusted by leading brands across industries
We work with brands and rights holders across all major sports and esports:
