Why We Exist
We help brands maximize sponsorship investments and empower athletes, teams, leagues and federations to prove and increase their value to sponsors.
As content consumption migrates from TV to digital, a vast amount of sponsorship value goes unmeasured.
Our mission is to provide the most comprehensive, trusted source of intelligent data to improve global sponsorship effectiveness.
How We Do It
We measure value across all types of media platforms by analyzing overall engagement, including mentions, hashtags, and brand logos using image recognition tools within videos and images. Hookit's Valuation Model (HVM) was awarded the 2016 Digital Marketing Association's Innovation Award for Valuation and Attribution.
Learn More About The ModelSome of our clients and partners
Our Story
Hookit began in 2001 as SponsorHouse, an innovative service to connect amateur athletes with sponsors through "the internet". Athletes Scott Tilton and RJ Kraus ran the show and connected thousands of athletes with millions of deals, gathering mountains of data in the process. And, as the data grew, so did the story it was starting to tell…
Scott and RJ realized that the sports community needed a tool powerful enough to value, track, and optimize sponsorship assets where the majority of spend was happening - at the professional level. That’s what led them to build Hookit. With social media influence growing exponentially at the start of the 2010s, athletes and sports properties could now build their brands online while sponsors were better able to manage and maximize their investments. Today, through proprietary innovations and a total focus on providing insightful data, Hookit remains at the forefront of measurement in the $300B global sports economy.
Our Team
We are a growing group of 70+ sports & technology experts focused on our customers’ needs and solving those needs with reliable, easy to use tools.