$150B+ is spent on sports sponsorship & activation,
which is not measured like any other form of marketing.
Hookit built the first and most powerful Sponsorship Analytics and Valuation Platform™
to quantify and track the value and performance of sports sponsorships in social and digital media.
Why We Exist
We help brands maximize sponsorship investments, identify new partnership opportunities, and empower influencers and sports properties to prove and increase their value to sponsors.
As content consumption migrates from TV to digital, a vast amount of sponsorship value goes unmeasured. Our mission is to improve global sponsorship effectiveness by providing the most comprehensive, trusted source of intelligent data.
How We Do It
As social & digital media have the most in-depth data ever available, we use these media platforms as a proxy for overall sponsorship value. We analyze overall engagement on brands, influencers, and sports properties, including mentions, hashtags, and brand logos using image recognition tools within videos and images. Hookit’s Valuation Model (HVM) was awarded the 2016 Digital Marketing Association’s Innovation Award for Valuation and Attribution.
Our Story
Hookit was born as a sponsorship technology platform. In 2001, the goal was to connect brands with the best amateur athletes. As the internet and social media developed and evolved over the past two decades, so has Hookit. Now, we are the leading AI powered spontech platform. Hookit exists to help brands measure and optimize their sponsorship portfolio.
Sponsorship is the final frontier of marketing spend that isn’t measured using technology and we are here to change that and help brands evolve the way they think about that part of their marketing budget. Our focus is on social and digital media because it provides the deepest data available which can be turned into insights and used as a proxy for all sponsorship activation. As new platforms, influencers, events, and athletes rise, Hookit remains at the forefront of smart sponsorship.
Our Leadership Team
We are a growing group of 50+ sports & technology experts focused on our customers’ needs and solving those needs with reliable, easy to use tools.
Scott Tilton
Co-founder / CEO
Dave Lin
Chief Technology Officer
Kelly McGuire
Head of Customer Success
Catherine Smith
Director of Sales Operations
RJ Kraus
Co-founder / Chief Product Officer
Annie Harris
VP Sales
Luke Auty
Head of EMEA
Tony Stern
Head of Strategy & Insights
Sam Simkin
Chief Financial Officer
James Feng
VP Engineering
Roger A. Breum
Head of Marketing
Join Our Team
What’s New
Press Release: 50 Most Marketable Brands in Sport 2021
London, UK - 20th September, 2021 NIKE RETAINS STATUS AS WORLD’S MOST MARKETABLE BRAND IN SPORT Global sportswear giant tops SportsPro’s second annual list of the World’s 50 Most Marketable Brands powered by Hookit Adidas, Emirates, Santander and Red Bull complete...
Tokyo 2020: A Full Analysis of Sponsorship Impact Across Social Media
The Most Social Olympics Ever The Olympics are over, the medals have been handed out, but the impact for brands is still being counted. For many Olympic athletes, their star shines brightest once in a lifetime or only once every 4 years. Tokyo 2020 (in 2021) was their...
Formula 1 Midseason Social Media & Sponsorship Report
SPORTS MARKETING & SOCIAL MEDIA PERFORMANCE IN THE GLOBAL RACING SERIES Halfway through the race calendar, Formula 1 has seen massive growth in 2021 compared to the COVID-impacted 2020 season. With a global audience coming from every corner of the world, social...
Trusted by leading brands across industries
We work with brands and rights holders across all major sports and esports:
