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[SBJ / SBD] Social standing: U.S. athletes expand media reach

[SBJ / SBD] Social standing: U.S. athletes expand media reach

Jan 6, 2021 | News and Media

LeBron James added more than 26 million new social media followers in 2020, according to data from Hookit.   James tops the list for most social media followers among athletes plying their trade on major team sports in America with 146.2 million total, spread across...
[ESPN Deportes] LeBron, Cristiano, Russell Wilson… Campeones en las canchas… y en las redes sociales

[ESPN Deportes] LeBron, Cristiano, Russell Wilson… Campeones en las canchas… y en las redes sociales

Dec 25, 2020 | News and Media

La aparición de las redes sociales y el uso cada vez más frecuente por parte de las estrellas deportivas catapultó la de por sí ya dilatada fama de quienes en todo el mundo son vistos como ídolos y ejemplos a seguir por los fanáticos. Instagram y Twitter son los...

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INSIGHTS

  • 2021 SPONSORSHIP YEAR IN REVIEW

    2021 SPONSORSHIP YEAR IN REVIEW

  • VIDEO: F1 Sponsorship & Social Media Season Recap

    VIDEO: F1 Sponsorship & Social Media Season Recap

  • Measure Your Sponsorship Amplification with Earned Media Analysis

    Measure Your Sponsorship Amplification with Earned Media Analysis

ATHLETE SPOTLIGHTS

  • Making the Most of Athlete Partnerships at the Tokyo 2020 Games

    Making the Most of Athlete Partnerships at the Tokyo 2020 Games

  • Event Recap: F1’s Monaco Grand Prix 2021

    Event Recap: F1’s Monaco Grand Prix 2021

  • Top Brands At The Masters 2021

    Top Brands At The Masters 2021

NEWS & MEDIA

  • Hookit Joins With KORE Software

    Hookit Joins With KORE Software

  • Press Release: 50 Most Marketable Brands in Sport 2021

    Press Release: 50 Most Marketable Brands in Sport 2021

  • [FORTUNE] How much is a tweet from an Olympian worth?

    [FORTUNE] How much is a tweet from an Olympian worth?




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