In tracking the hundreds of athletes participating, the event accounts as well as the tour accounts, nearly 300 sports entities were active on social media during the Australian Open tracking window, beginning 5 February (3 days before the event began) and ending 24...
While last year’s data is useful for benchmarking, racing has already begun for some series in 2021. NASCAR’s flagship event, the Daytona 500, kicked off the season on 14 February. We tracked the drivers, teams, venue, and NASCAR accounts on social media to evaluate...
The Tampa Bay Buccaneers won Super Bowl LV on Sunday, but the Kansas City Chiefs generated more value for brand partners. The top brands promoted across the NFL during and in the lead up to the Super Bowl on social media: Nike, PepsiCo, Verizon, PepsiCo’s...
4 major sponsors of the X Games came out as the top 4 brands, with Red Bull, a major sponsor of many athletes in the event, rounding out the top 5. The X Games owned accounts drove the majority of the value (55%), but when it comes to athletes, snowboarder Anna Gasser...
Total Sponsorship Value Generated (AAV): $948,102,379 # Entities Active on Social: 3,093# Followers: 889M# Posts (% branded): 1.3M (45% Include Brand Promotion)# Social Interactions: 3.3B Top Brands BrandIndustry2020 Total AAVRed BullBeverage $ ...
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