What we learned about Sponsorships at Leaders Week New York

What we learned about Sponsorships at Leaders Week New York

Jun 8, 2018 | Insights

“Those are legacy [sponsorship] models that were created on a consumer behavior that is no longer there. We need to evolve the model, and as the leaders in the industry, we are pushing for that evolution.” — Joao Chueiri, vice president of Consumer Connections at...
Masters of the Social Media Game

Masters of the Social Media Game

Apr 15, 2018 | Insights

The Masters, one of the four majors of golf which concluded over the weekend had some surprises in store this year. Tiger Woods was in the spotlight after returning to the Masters after 3 years and Patrick Reed beat all the favorites to win the title in 2018. The...