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NFL 2020 Season In Review
The Tampa Bay Buccaneers won the Super Bowl, but that doesn’t mean Raymond James Financial received the most sponsorship value throughout the 2020 season. In our NFL Sponsorship Postseason Recap Report, we examined the best branded campaigns of the season, which...
2019 NFL Thanksgiving – Most Popular Teams & Players – Infographic
Thanksgiving and football go hand-in-hand. There are three NFL matchups this year on Thanksgiving: Bears vs. Lions, Bills vs. Cowboys, and Saints vs. Falcons. The Cowboys have the most social interactions since the start of the season with 37M, and the Lions have the...
Prove Sponsorship Effectiveness: How to FIND & CLOSE New Sponsors In Sports
Last week, Hookit launched its revolutionary new product Spontelligence, giving teams actionable data and insights via a single platform to help them through every step in their sponsorship process. Every stage of the sponsorship cycle has unique challenges and...
Who Really Won? Super Bowl LII Social Media Sponsorship Results
The Super Bowl, one of the most anticipated sporting events of the year is finally over, with the Philadelphia Eagles winning their first Super Bowl title. While the Eagles and Patriots battled on the field, a bigger battle was fought for your attention by brands and...Get to Know Hookit
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