SPORTS MARKETING & SOCIAL MEDIA PERFORMANCE IN THE GLOBAL RACING SERIES Halfway through the race calendar, Formula 1 has seen massive growth in 2021 compared to the COVID-impacted 2020 season. With a global audience coming from every corner of the world, social...
Hookit analyzed how Formula 1, the teams, and drivers performed during the days leading up to and just after one of racing’s biggest events, the Monaco Grand Prix. Instead of “on the track” performance, Hookit focused on the value that these organizations and...
BlackBook official data partner Hookit analysed one of the biggest off-season developments in Formula One, the build-up to and the release of the 2021 liveries. The 2021 Formula One season begun on 28th March. But before that, spontech specialist Hookit analysed the...
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