“Using statistical analysis, small-market teams can compete by buying assets that are undervalued by other teams and selling ones that are overvalued by other teams.” — Grantland On reading this statement if Moneyball was the first thing that came to your mind — YOU...
CRO Kimberly Cook of Hookit presented about Hookit’s unique value proposition for the sports industry at the National Sports Forum including how to calculate sponsorship ROI on February 11, 2018, as part of the NSF Tech Tank. The panel of judges were: Dave Mullins,...