Data, measurement, and most importantly, the insights and what we do with them, is something that is driving the sponsorship industry. In a world where we are so connected, 24/7, globally, and with so many data capture points, the power that can be unlocked is...
CHASING SPONSORSHIP VALUE An Inside Look At The Top Brands In Sports, How They Got There, And What They Could Do Even Better This report dives into the methodology used to rank the brands, the trends in sponsorship including the impact of COVID-19, and how to use the...
READ THE FULL COVERAGE HERE How much sponsorship value was driven by the world of motorsports, where did it come from, and which brands were the beneficiaries of this promotion? (Insights by Hookit, Published by SportsPro)
READ THE TRENDS HERE Find out which sports nearly all the top brands were invested in, which brands were noticeably absent from the rankings, and what category to look out for when it comes to spending in sponsorship. (Insights by Hookit, written & published by...
(Image Source: Getty Images via SportsPro Media) READ THE ANALYSIS HERE Here, we break down where the data comes from and how it was analysed to arrive at the inaugural ranking, including insight into how sponsorship value is calculated. (Written by Hookit, Published...
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