Audio alert! We’ve taken the highlights from Hookit CEO Scott Tilton’s appearance at SportTechie NEXT and clipped them into a 15 minute breakdown of best practices in sponsorship. Some of the questions that he addresses around sponsorship technology and the future of driving brand value through sports are:

  • What is Hookit?
  • Why does engagement on social & digital media matter?
  • Case Study: How Team Canada drove new revenue through targeted social campaigns for sponsors during the 2018 Olympics
  • Which social media channels are the most effective?
  • Are there social media best practices that apply across all properties or brands?
  • Focusing on brands and performance-based sponsorship — what’s next for sponsorships?
  • How much does performance on the field matter?
  • Esports: should brands think of this in the same way as traditional sports?

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Hookit’s Technology Companies in Sponsorship report helps brands in this category identify how well their sponsorship portfolio performs in terms of social media promotion compared to their competitors. This report also identifies which sponsored properties are the most effective at promoting these brands.