Listen to Mark Nadolny, Digital Product Specialist on the Canadian Olympic Committee, talk about which aspects of marketing Team Canada focuses on and how the team has aligned their content strategy to better leverage all of their owned and earned media channels.
Mark touches on:
- The evolution of their digital marketing team
- Challenges around analytics and reporting
- Ensuring the right metrics and data are being measured
- Audience analysis, the right content on the right social channels
“We like to take a “fans first” approach to content, what our fans want and how they want to consume it and build that into our content, that’s a big part of who our team is.” ~ Mark