In this episode, host Roger Breum interviews Jeff Taylor, Global Team Lead for Athletes & Ambassadors at Jaybird Sport. They discuss how Jaybird chooses and works with athletes, the biggest challenges of working with a global set of athletes and ambassadors, and implementing incentives for athletes and ambassadors for brand promotion. 

Jeff talks about:

  • His career background & how he came to be the Global Athlete Team Lead at Jaybird
  • Athletes & their involvement in the larger Jaybird organization (beyond just sports marketing)
  • The importance of personality and brand fit for their ambassadors
  • The cultural implications of a global set of ambassadors
  • Implementing incentives for athletes and ambassadors for brand promotion
  • How Jaybird stays connected with their ambassadors
  • What’s coming next – the importance of the quality of the relationship between a brand and the brand ambassador

“Being able to back into the ROI of our ambassadors by using Hookit data has changed the way we work with our ambassadors at Jaybird.”

– Jeff Taylor, Global Team Lead for Athletes & Ambassadors @ Jaybird Sport

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