Listen to Ian Fitzpatrick, head of global content and digital marketing at New Balance, talk about which aspects of marketing New Balance focuses on and how this company stays true to its values in the ever changing world of marketing.

Ian also touches on:

  • The importance of finding the right partners for your Brand and signing multiple athletes
  • How to calculate the ROI of content marketing
  • The value of data regarding target audiences
  • Which digital marketing trends he believes we will see moving forward

 

Listen to the podcast now >

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TECHNOLOGY BRANDS IN SPONSORSHIP REPORT

Hookit’s Technology Companies in Sponsorship report helps brands in this category identify how well their sponsorship portfolio performs in terms of social media promotion compared to their competitors. This report also identifies which sponsored properties are the most effective at promoting these brands. 

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