Listen to Ian Fitzpatrick, head of global content and digital marketing at New Balance, talk about which aspects of marketing New Balance focuses on and how this company stays true to its values in the ever changing world of marketing.
Ian also touches on:
- The importance of finding the right partners for your Brand and signing multiple athletes
- How to calculate the ROI of content marketing
- The value of data regarding target audiences
- Which digital marketing trends he believes we will see moving forward