Ryan Lauder, Director of Consumer Engagement at TaylorMade Golf, joins the Hookit Spontech Podcast this episode to chat about his 20+ year career in Sports Marketing, how he connects Sports Marketing to Product and the other aspects of Marketing at TaylorMade.

He dives into:

  • The importance of matching the target audience to the right content and messaging
  • Investing time and energy into social platforms that receive the most ROI
  • How TaylorMade determines which engagement metrics drive the most value
  • Using engagement metrics to benchmark athletes and competitors for ongoing strategies

Listen to the entire conversation below:


 
 

This site uses cookies to provide you with a great user experience. By using Hookit, you accept our use of cookies. See our privacy policy for more info.

TECHNOLOGY BRANDS IN SPONSORSHIP REPORT

Hookit’s Technology Companies in Sponsorship report helps brands in this category identify how well their sponsorship portfolio performs in terms of social media promotion compared to their competitors. This report also identifies which sponsored properties are the most effective at promoting these brands. 

DOWNLOAD THE FULL REPORT

shares