News

The LA Lakers Deploy Hookit HVM


Solana Beach, CA (August 15, 2016) – With the recent announcement that the NBA will begin permittingsponsorship logos on player uniforms in the 2017-18 season, the Los Angeles Lakers have selected Hookit, a data- driven sponsorship intelligence platform to aid in developing an empirical, data-based approach to creating a digital and social media sponsorship valuation to aid in determining the total value of a sponsor patch.

“The HVM technology provides the Lakers a platform to precisely track and understand social media value driven by analyzing digital engagement and utilizing image recognition to track logo placement in photos and videos shared” said Tim Harris, Lakers Senior Vice President of Business Operations/COO. “ In combination with our traditional television viewership metrics, we now have a more comprehensive look at what kind of value we can generate for our partners.”

“We know measurement matters” said Carl Thomas, Chief Revenue Offer at Hookit “because you can’t manage what you fail to measure. As the consumption of sports content continues to grow on social media and digital media sites, our HVM has rapidly become the accepted standard measurement tool to value the consumer digital engagement.”

Hookit Valuation Methodology (HVM) offers individuals, brands, agencies, teams, events, leagues and federations a superior and more exacting solution to accurately evaluate and track the value and performance of sponsorships across the physical, digital and social media landscapes.

For the first time ever, there is a measurable solution that assigns tangible value around influencer driven consumer engagement and brand promotion in previously unmeasured channels of distribution. Hookit’s platform sets a truly innovative benchmark for brands and their agencies to be able to derive ROI, while calculating a market-based media value for their exposure and activations.

For more information connect at Hookit.com/business, Facebook, and Instagram

Through this analysis, the team concluded that the Hookit Valuation Methodology (HVM) uncovered significant,

verified earned-media value for the team. This value was determined to be both additive and incremental to the

exposure the organization traditionally delivers through its established print, broadcast and cable television

exposure.

www.hookit.com | 619.851.7873 | fran@hookit.com

DATA DRIVEN SPONSORSHIP INTELLIGENCE

About The Los Angeles Lakers

The Los Angeles Lakers, currently entering its 69th year as a professional basketball franchise, has earned the most wins in NBA history and has captured 16 NBA championships. Committed to excellence on the court, numerous NBA Hall of Fame players, coaches and staff members have contributed to the success of the
organization. Purchased by Dr. Jerry Buss in 1979 and now owned and operated by the Buss family, the organization aims for success on the court as well as in the community, committing its resources to improving the quality of life in Los Angeles and the surrounding Southern California communities.

About Hookit

Based in San Diego, CA., Hookit offers the most comprehensive and exacting data analytics platform for establishing and tracking the value of individuals/athletes, teams and events across the sports and entertainment industries. Through its proprietary platform and Hookit Valuation Methodology (HVM), Hookit brings athletes, teams, brands, agencies, events, leagues and federations together in mutually beneficial partnerships. Hookit’s blue-chip client roster includes Go Pro, Monster Energy, Cleveland Cavaliers, KAABOO Music Festival, MLS, LA Lakers, Canadian Olympic Team, IMG, KC Royals, United States Ski and Snowboard Association and The Dew Tour. For more information, visit www.hookit.com/business.