SHOP-EAT-SURF.COM – Hookit CEO on Loop’d name change and more

The online action sports community formerly known as Loop’d.com has changed it name to Hookit.com after a trademark dispute with a heavily funded Silicon Valley company.
We asked CEO Scott Tilton some questions about the name change, if the company reached its revenue target in 2009, and how business is looking for 2010.
Hookit has 550,000 members and offers sponsorship, brand insider loyalty programs, contests, eCommerce, community websites and online self-promotion tools for brand and athletes.