January 2015 WLS Surf Social Media Report
48 Surfers Tracked |
982.6K New Fans |
20.1 Fan Interactions |
In January, Hookit tracked 48 surfers and their social media reach. Together they created 20.9M fan interactions and gathered 982.6K new followers. For the second month in a row Gabriel Medina dominated the rankings with over 10M total fan interactions. Not only did Gabriel repeat as number one in interaction but his social media fan base also saw a growth of approximately 15%, more than any other WSL surfer. One surfer you may not notice making the report this month is Alana Blanchard. Alana wasn’t able to re-qualify for the tour and has been excluded from this report. Alana’s absence made room for Coco Ho to become the number one Woman’s WSL surfer for January with a total of 732K fan interactions. In regards to fan base growth, Nikki Van Dijk saw the greatest growth amongst the women with a 10.8% growth of her social media fan base. |