January 2015 Motocross Social Media Report

Riders Tracked
New Fans
Fan Interactions

In January, Hookit tracked 134 of the top motocross riders. Together they gathered 751.5K new followers and generated 10.7M fan interactions. Of those new fans, 60.2% came from Instagram, 26.6% from Facebook and 13.2% from Twitter.

For the second month in a row Ken Roczen took the top spot generating over 2M interactions from fans on social media. Over the month of January Roczen’s fan base saw a growth of 9.3% bringing him to a total of 887K fans.

The 250 class was once again led by Adam Cianciarulo who generated 671K fan interactions and his fan base grew by 30K fans.

From the 450cc class the rider showing the largest growth for the month was Jason Anderson with a total fan base growth of 17%. No surprise that in the 250cc class Tyler Bowers showed a growth of 69.2% after receiving quite a bit of media coverage in the start of this year’s season.