News

Hookit.com and Monster Energy Announce Spots And Sessions Tour


Nationwide road show will visit 150 skate, motocross, BMX, wake and surf spots this summer

San Diego, California (June 2, 2011): Hookit.com, the world’s largest social network for action sports, is pleased to announce the Spots and Sessions tour. Developed in conjunction with Monster Energy, the nationwide tour kicked off at Krause Family Skatepark (Clairemont) in San Diego on May 31st and will return September 15th after logging an incredible 11,000 miles.

Using the Hookit.com RV as a backdrop, the Tour will visit and promote nearly 150 skate, motocross, surf, BMX, mountain bike and wake spots and retailers around the country, while featuring top local athletes and running contests and giveaways for athletes on hand to win products and swag from tour partners Piranha X, Osiris Shoes, GoPro Cameras, Spy Optic and AXO USA.

The Tour was developed to promote the launch of Hookit’s new ‘Spots & Sessions’ feature and iPhone and Android mobile applications, which provide location-based deal and promotion services to brands and local businesses. Monster Energy will host contests, sample its beverages and enlist athletes into their popular Monster Army program.

Using the Hookit.com mobile apps, daily activities will be performed including spot check-ins and posting photo, videos and athlete features to Hookit.com, Facebook and Twitter with tour sponsor integration and location-based promotions. Ongoing Tour updates will be broadcasted via media partner Planet X TV throughout the summer.

Hookup My Local Spot
The Tour will visit a number of major regions across the nation, while building in some flexibility for member requested stops. Every Tuesday, Hookit.com will do a geo-targeted email highlighting where the tour has been and where it’s going next. That’s when members in the upcoming area will have the ability to get involved and request the tour stops at their local spot. Based on activity, the bus will then go where the action is.

Currently, the Tour’s 11,000 mile route will travel through major cities and regions, including:
Southern California
San Francisco, CA
Lake Tahoe, CA
Portland, OR
Seattle, WA
Boise, ID
Salt Lake City, UT
Denver, CO
Kansas City, MO
Chicago, IL
Metro New York
New Jersey
Pennsylvania
Wilmington, NC
Orlando, FL
Atlanta, GA
Dallas, TX
Phoenix, AZ

Follow the Tour
Stay up to date on the tour and all the latest stops by visiting www.hookit.com/tour. In addition, official sponsor Piranha X is hosting a text to win contest designed around the tour. If you see the rig, using your mobile phone, text the code on the side of the RV to 83936 to be entered to win weekly prizes from Tour sponsors and grand prizes, including a year supply of Monster Energy, an iPad2 or a GoPro Camera.

For more information about the tour or to request it comes to your local spot, visit www.hookit.com/tour or www.monsterarmy.com/tour.

About Hookit.com
Hookit.com is the #1 social network for motocross, skate, snow, surf, BMX, mountain bike and other lifestyle sports. We exist to hook up athletes and enthusiasts with their sports. Every sport has its own culture and scene – find local spots, post sessions, connect with other members and get deals from brands and local businesses…all around the sports you live and breathe. For more information, visit www.hookit.com.

About Monster Energy
Monster Energy supports the scene. Be it motocross, skate, surf, snow, BMX, wake, on tour with Warped Tour, the DUB Show, Ozzfest … or just kickin’ it local with the bros … wherever the action’s going off you’re sure to find the M-claw logo. Monster Import, Import Light and DUB join all the types – Original Monster Energy, Lo-Carb Monster, Monster Assault, Monster’s fruit juice hybrids dubbed Monster Khaos, Monster M-80 and Monster MIXXD, the ground-breaking Java Monster and X-Presso Monster premium coffee & cream drink line supercharged with Monster Energy’s blend, 3 oz. Monster Hitman Energy Shooters, nitrous oxide injected Nitrous Monster and the new no carb/sugar Absolutely Zero. Everyone at the Spots & Sessions Tour will be diggin’ ‘em – so will you. On the ‘Net at www.monsterarmy.com and www.monsterenergy.com.