Hookit Powers Eli Tomac’s Official Website at EliTomac.com

MOTOCROSSAND SUPERCROSS CHAMPION ELI TOMAC’S SITE, POWERED BY HOOKIT, GOES LIVE AT ELITOMAC.COM

Solana Beach, Calif. – August 7, 2014 – Eli Tomac, one of the fastest rising stars in Motocross announces the launch of his new website at www.elitomac.com. Powered by Hookit, the site allows fans and
sponsors a place to view his latest happenings, competition results, photo
updates, videos, social posts and news, all in one place. Fans can also purchase ET3 merchandise on the site.

Son of mountain bike legend John Tomac, it is no surprise that Eli is one of the fastest riders in Motocross who continues to progress and dominate the sport.

“We’ve worked with the folks at Hookit since the very beginning of Eli’s career,” said John Tomac. “Their technology fits well with
our goals, and we are excited to partner up on Elitomac.com. The site is clean, simple, and integrates all of Eli’s social media updates, stats and results into one location so our loyal fans have exclusive 24/7 access to all the latest updates.”

As part of the millennial movement and digital age, Eli recognizes the importance of having a powerful digital presence to connect with his fans and promote his sponsors. Social sites only offer fans a glimpse into certain aspects of Eli, but the new EliTomac.com integrates all of his social media posts into one place giving the full picture of who Eli is through past, present and future content and accomplishments.

Riders know they need to take control of their branding, but no one has the time to post in 10 different places. With Hookit’s technology, powered by the same engine that runs the Hookit Score, Eli can continue to actively post on Instagram, Tweet, etc., which will automatically feed into one hub keeping his site relevant, fresh and allowing fans exclusive access.

“I’m pumped to launch my new website,” said Eli. “I wanted to offer a place for my fans to keep up to date on all my latest news and get exclusive access to my limited edition ET3 merchandise. I want to hook up anyone who posts pics with #elitomac to Instagram with a chance to win free gear from my sponsors!“

With a user-friendly navigation and exclusive promos, expect fresh updates from Eli’s whereabouts to live vicariously through the world of Eli. Fans can get involved by using #elitomac. The best content will be featured
on the site and automatically enter fans a chance to win gear from Eli’s
sponsors.

Never miss a social post, viral video or update from Eli by visiting elitomac.com.

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About Eli Tomac

Eli became the first racer
to win the first pro race he entered, the 2010 Lucas Oil Pro Motocross season
opener at Hangtown. With a Supercross title now under his belt, the multi-time amateur national champion is one of the fastest riders in the sport right now.

About Hookit
Hookit is a digitally connected platform of tools and services created to
support and connect athletes, brands and sports. Nearly 1M athletes worldwide use Hookit to track their progression, promote themselves, build their personal brand, and earn deals from their favorite brands. The newly launched Hookit Score essentially measures the value of any athlete at any level. Updated daily scores range from 1-10,000, and are based on athletes’ commitment, performance and reach in their sport. Brand partners are provided with powerful tools to discover, manage and reward amateur and professional athletes who actively support their brand.