A look at athlete marketing through the prism of Hookit’s PE Score reveals an alternative top ten with a social media skew.
For the past two years, Hookit has played a contributing role in informing SportsPro’s 50 Most Marketable list, but while the company’s Promotional Effectiveness (PE) Score is just one factor in the decision-making process, there are a whole host of data points which are interesting in and of themselves.
For this year’s list, SportsPro and Hookit embarked on a special project to produce an alternative top ten focused on the social media elements of athlete marketing. In keeping with SportsPro’s rationale for 50 Most Marketable, Hookit’s data was harnessed to provide a snapshot of athletes who are deemed to hold the greatest commercial potential.
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