MLS’ RETURN GENERATES OVER $6 MILLION IN SPONSORSHIP VALUE

  • Throughout the MLS is Back Tournament, the league, teams and players have generated $6.3 million in sponsorship value for 32 brands, including all main jersey sponsors and key league sponsors, according to data from social media measurement firm Hookit analyzed SBJ’s Mark J. Burns.
  • Adidas received over $2 million of that value, while Target ($1.5 million) and Heineken ($1 million) were the only other two brands to surpass $300,000 in sponsorship value.
  • Here are some other key findings: 
    • The Galaxy drove the most sponsorship value among teams at $800,000, in large part due to social video posts with fewer sponsor logos than other clubs.
    • The league generated 61% of the total value while teams generated 37%.
    • Of the clubs remaining in the tournament, Orlando City SC has generated the most value ($93,000) followed by the Union ($76,000), Minnesota United FC ($44,000) and the Timbers ($41,000).
    • Orlando City’s captain Nani produced the most value ($40,000) of any MLS player.

Read the full article here: https://www.sportsbusinessdaily.com/SB-Blogs/SBJ-Unpacks/2020/08/05.aspx

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