Jon Montgomery walking through Whistler, B.C., with a pitch of beer in hand. Mark McMorris stepping onto the Olympic podium, just weeks after breaking a rib. Tessa Virtue and Scott Moir sticking a final pose, proving a picture-perfect long program does exist.

The common ground? These Canadian Olympic moments transformed into careers off the field of play. 

McMorris was also a trailblazer in social media. He was named most socially engaged Olympian at Sochi 2014 by the Sport Business Journal and Hookit, a sport sponsorship analytics platform.

Read the full article here.

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