Hookit tracked 48 surfers and their social media reach. Together they created 20.9M
fan interactions and gathered 982.6K new followers.
second month in a row Gabriel Medina dominated the rankings with over 10M total
fan interactions. Not only did Gabriel repeat as number one in interaction but
his social media fan base also saw a growth of approximately 15%, more than any
other WSL surfer.
One surfer you
may not notice making the report this month is Alana Blanchard. Alana wasn’t
able to re-qualify for the tour and has been excluded from this report. Alana’s
absence made room for Coco Ho to become the number one Woman’s WSL surfer for
January with a total of 732K fan interactions. In regards to fan base growth,
Nikki Van Dijk saw the greatest growth amongst the women with a 10.8% growth of
her social media fan base.