A world leader in providing data and insights to expand the value of sponsorships in sports, Hookit is building a formidable reputation in helping brands and properties buy and sell sponsorships more effectively.
A pioneer in sponsorship valuation, the U.S.-based company tracks, measures and values sponsorship and activation, to quantify and maximize value in social and digital media.

Every month, Hookit releases a series of rankings tables, with one of them listing the most influential athletes in terms of social media interactions. Last month’s standings have been released, with one or two surprises making the top 10.

This article originally appeared on iSportConnect