News Archive


2018

Ronaldo Rules In Athlete Social Rankings | December 4, 2018

Hookit Rankings: F1’s Social Superstar For October? | November 27, 2018

Hookit on The Wharton Sports Business Show | August 24, 2018

Valuing Esports: Hookit Announces Integration with Streaming Platform Twitch | July 31, 2018

IMSA Announces Hookit As Official Data And Analytics Supplier | June 29, 2018

​INDYCAR Revs Up Sponsorship Intelligence In Long-term Partnership With Hookit | May 24, 2018

Spontelligence — how teams find, optimize, and renew sponsorships | May 3, 2018

SPORTCAL & HOOKIT: Winter Olympic Games 2018 Report | April 13, 2018

Hookit Partners With Winmo To Empower Sponsorship Sales | April 9, 2018

Hookit’s Response to New Instagram Data Policies | April 5, 2018

Hookit and Kantar Media Expand Partnership | March 1, 2018

Sportcal partners with Hookit for 2018 Winter Olympics | February 14, 2018

1904 FC Partners with Hookit for Social and Digital Media Measurement and Valuation | January 18, 2018

2017

Kimberly Cook – Former Google Executive, named Hookit’s Chief Revenue Officer | December 12, 2017

Hookit and McLaren Honda Sign Long Term Partnership for Social and Digital Media Measurement and Valuation | September 6, 2017

NewsCenter.IO: Internet and IoT Startup HookIt Secures $16 Million | August 31, 2017

Hookit Raises $16M to Fuel Growth | August 29, 2017

Kantar Media Partners with Hookit to Provide Social and Digital Media Measurement and Valuation | May 25, 2017

Is Nascar’s Social Media Impact Headed for PIT ROW? | May 10, 2017

Formula 1’s domination on social media in the auto racing world | April 19, 2017

Masters Win Boosts Sergio Garcia’s Social Media Fan Base Past the 1 Million Followers Mark | April 11, 2017

Ray Allen surpasses Ronaldo in interactions for month of February | March 7, 2017

2016

USASA Partners With Hookit | November 7, 2016

Hookit Wins the DMA’s 2016 Marketing Innovation Award | October 11, 2016

Hookit at KAABOO | September 16, 2016

Hookit to Power USASA Athlete Commerce, Social Media and Fundraising Opportunities | September 13, 2016

How Team Canada Monitored Social Media Value Live in Rio with Hookit Valuation Methodology | August 25, 2016

The LA Lakers Deploy Hookit HVM | August 15, 2016

Hookit Has a Brand New Internship Program! | August 3, 2016

NHRA Turns to Hookit for Multimedia Analysis and Valuation Solution | August 3, 2016

Hookit Selected As Finalist for 2016 SFIA Start-Up Challenge | July 25, 2016

Hookit Renews & Expands Partnership with Dew Tour for 2016 | July 21, 2016

2016 NBA Finals, Who Was the Social Media MVP? | July 20, 2016

What Team Owns Social Media? | July 14, 2016

July Newsletter – How Hookit Tracks $1B/Month in Earned Media Value | June 29, 2016

Hookit Partners With KAABOO | June 27, 2016

Hookit to power digital and social media visibility for KAABOO Del Mar | June 15, 2016

US Ski Team deploys Hookit to measure earned social media value | June 14, 2016

Hookit is in search of a Moto Support Specialist | June 14, 2016

What is an NBA Jersey Logo Worth | May 10, 2016

San Diego Magazine’s Cool Company Feature on Hookit | April 27, 2016

Kobe Blows up Social Media on Mamba Day | April 15, 2016

2016 Master: The Turning Point | April 14, 2016

GoPro Deploys Hookit Valuation Methodology (HVM) | April 12, 2016

Measuring the Value in Social Media for Bose,Kia | March 31, 2016

What kind of social media value does Budweiser get from their MLB sponsorships? | March 24, 2016

2016 SX Social Media Recap: Atlanta | March 2, 2016

Cristiano Ronaldo Becomes the World’s First Athlete to Reach 200 Million Followers | February 23, 2016

Powersports Business Writeup | February 22, 2016

2016 SX Social Media Recap: San Diego 2 | February 17, 2016

2016 SX Social Media Recap: Glendale | February 9, 2016

2016 SX Social Media Recap: Oakland | February 3, 2016

2016 SX Social Media Recap: San Diego 1 | January 20, 2016

2016 SX Social Media Recap: A1 | January 15, 2016

SportTechie Features Hookit | January 10, 2016

2015

Use Strava to Increase Your Hookit Score | December 10, 2015

Ronda Rousey vs. Holly Holm: Post-Fight Digital Media Insight | November 17, 2015

Hookit Data Used on ESPN SportsCenter | November 9, 2015

Hookit Honored with Outstanding Achievement Award by the Young Entreprise initiative and French Embassy of the United States | November 5, 2015

Introducing the All-New Hookit Video Section | October 30, 2015

2014-2015 PGA Tour Report | October 21, 2015

2016 Rider Support Season is Here! | September 3, 2015

2015 Lucas Oil Pro Motocross Social Media Insight | September 2, 2015

2015 PGA Championship Report | August 21, 2015

Is James Harden Worth $200 Million? | August 13, 2015

Hookit Teams Up With Dew Tour on State of The Art Athlete Consumer Engagement Data Analysis | July 22, 2015

Top Motocross Athletes and Brands on Social Media – First Half of 2015 | July 9, 2015

Suzuki Amateur Racing Partners with Hookit | June 23, 2015

Hookit is Looking for a Data Engineer | May 26, 2015

Want to See How You Stack Up? Be Next. | May 19, 2015

Hookit Powers SLAM Magazine’s SLAM City Game App | April 7, 2015

WSL 2015 Samsung Championship Tour February Social Media Report | March 18, 2015

February 2015 Motocross Social Media Report | March 18, 2015

Announcing the 2015 Elite Team Dunlop Squad | February 25, 2015

January 2015 Motocross Social Media Report | February 11, 2015

Husqvarna Announces New 2015 Contingency Program | February 9, 2015

January 2015 WLS Surf Social Media Report | February 9, 2015

December 2014 Freestyle BMX Social Media Report | January 13, 2015

December 2014 Motocross Social Media Report | January 13, 2015

December 2014 WCT Surf Social Media Report | January 13, 2015

2014

November 2014 BMX Social Media Report | December 5, 2014

November 2014 Motocross Social Media Report | December 4, 2014

November 2014 Surf Social Media Report | December 4, 2014

October 2014 Surf Social Media Report | November 18, 2014

October 2014 Motocross Social Media Report | November 11, 2014

October 2014 BMX Social Media Report | November 1, 2014

September 2014 Motocross Social Media Report | October 7, 2014

September 2014 WCT Social Media Report | October 3, 2014

IMS Products- Rider Support Open | September 30, 2014

Twin Air, Moto-Master, JT Sprockets, TMV and Scar Racing Are Pleased to Announce Their 2015 Sponsorship Programs Powered by Hookit | September 22, 2014

Engine Ice Announces Their 2015 Sponsorship Program Powered by Hookit | September 22, 2014

Moto Playground Teams up With Hookit for All New Dirty 100 Rankings | September 18, 2014

All New TeamDunlop.com is Now Open for 2015 Sponsorship | September 12, 2014

August 2014 Motocross Social Media Report | September 11, 2014

The August Hookit Index Rankings are Live | September 8, 2014

August 2014 WCT Social Media Report | September 5, 2014

One Industries, Tag Metals and SixSixOne Choose Hookit | September 5, 2014

HOOKIT KICKS OFF 2015 RIDER SUPPORT SEASON | August 27, 2014

Rider Support Season 2015 | August 27, 2014

HUSQVARNA ANNOUNCES NEW RACING CONTINGENCY PROGRAM FOR 2015! | August 25, 2014

​Hookit Android App Now Available | August 20, 2014

Hookit Powers Eli Tomac’s Official Website at EliTomac.com | August 8, 2014

July 2014 Motocross Social Media Report | August 5, 2014

July 2014 WCT Social Media Report | August 5, 2014

VonZipper Relies Upon the Hookit Index For Tracking and Measuring it’s Surf, Snow, Moto and Wake Athletes’ Social Stats | July 9, 2014

2014 WCT Social Media Leaders: The Half Way Point | July 7, 2014

GoPro Selects Hookit to Track and Measure its Athletes’ Social Engagement | July 1, 2014

Introducing The New Hookit | May 30, 2014

2014 Supercross Social Media Report | May 20, 2014

Hookit Announces Revolutionary Hookit Score and New Platform of Tools to Support Athletes, Brands & Sports | May 6, 2014

The New Hookit is Here | April 30, 2014

Athlete Social Media Report From Sochi 2/4-2/19 | February 20, 2014

Sochi Social Media Report | February 11, 2014

January Hookit Index Rankings Are Live | February 1, 2014

Athlete Spotlight: Jason Schroeder | January 30, 2014

Hookit is Hiring a General Manager for Endurance Category | January 28, 2014

Chad Reed’s Journey to 42 Supercross Wins And His Advice For Up And Coming Riders | January 24, 2014

2014 Florida BMX Skatepark Series Stop #2: OSP | January 16, 2014

Athlete Spotlight: Bradley Taft | January 16, 2014

Athlete Spotlight: Andy Kost | January 9, 2014

2013

Athlete Spotlight: JR Hobbs | December 20, 2013

Athlete Spotlight: David Lieb | December 12, 2013

Hookit Receives Most Innovative New Product Award At 26th Annual CONNECT MIP Ceremony | December 10, 2013

Athlete Spotlight: Zachary Bishop-Burnett | December 6, 2013

Hookit Partners with KTM to Power 2014 Contingency Program KTMCash.com | November 25, 2013

How I Got Started: Justin Barcia’s Advice For The Next Generation Of Riders | November 20, 2013

Athlete Spotlight: Keith Schmidt | November 20, 2013

Athlete Spotlight: Jake Streichert | November 7, 2013

Ricky Carmichael’s Advice to the Next Generation of Pros | November 6, 2013

MARKIT BMX Jam and Video Premiere | October 28, 2013

RacerX Feature Story on Hookit | October 2, 2013

Hookit Selected As a Finalist in 26th Annual CONNECT Most Innovative New Product Awards | September 25, 2013

Athlete Index Special Report: Street League Super Crown | August 28, 2013

Hookit Teams with Street League Skateboarding | August 23, 2013

Athlete Index Special Report: X Games Los Angeles | August 13, 2013

Gear Up For Ponca MX With Hookit | July 17, 2013

Metal Mulisha Joins Hookit | July 11, 2013

Athlete Index Special Report: X Games Munich | July 5, 2013

Hookit Progression Clinic Helps Athletes Get Ahead | July 3, 2013

Stock Up For Summer With Deals on GoPro, Osiris, Spy & More | June 27, 2013

Camp Boom Diggity 2013 | June 14, 2013

ESPN Feature on Hookit | June 7, 2013

Athlete Index Special Report: X Games Barcelona | May 30, 2013

Recon Tour Hits Scotty Cranmer’s Park in NJ | May 10, 2013

Hookit and Ricky Carmichael University Expand Partnership | May 8, 2013

Athlete Index Special Report: X Games Brazil | April 30, 2013

Hookit Recaps the Monster Army Recon Tour from The Flow | April 29, 2013

Colton Walker Wins Spot for Recon Tour BMX Finals | April 27, 2013

March Athlete Index Rankings are Live | April 16, 2013

Monster Energy Presents: RECOIL | April 2, 2013

Sponsorship 101 for Athletes | April 1, 2013

Vans Becomes Official Footwear of Recon Tour | April 1, 2013

February Motocross Athlete Index | March 28, 2013

February Surf Athlete Index Standings Released | March 28, 2013

February Snowbard Athlete Index Standings Released | March 27, 2013

February Skate Athlete Index Standings Released | March 26, 2013

Winter Recon Tour Final Report From Mammoth | March 22, 2013

REPLAY XD, OFFICIAL ACTION CAMERA OF THE MONSTER ARMY RECON TOUR | March 15, 2013

Roadracing World Announces Partnership with Hookit and Unveils New, Interactive Website | March 5, 2013

Forbes Writes About the Recon Tour | March 2, 2013

What Companies Want from You | March 1, 2013

Hookit Announces 2013 Recon Tour BMX Contest Dates and Partnerships | February 28, 2013

January’s “Pretty Sweet” Skate Exposure-Meter Results and Social Index Roll Out | February 28, 2013

Hookit Hires Jody Schmauss as Director of Sales & Marketing | February 25, 2013

Hookit Launches Hookit Athlete Index to Power Groundbreaking Digital Exposure-Meter for TransWorld Business | February 25, 2013

Justin “Bam Bam” Barcia Goes Live at JustinBarcia.com | February 25, 2013

Monster Army Recon Tour Hits Mountain High Resort | February 25, 2013

Monster Army Recon Tour Round 1 Report from Abacoa Skatepark | February 25, 2013

Recon Tour Round 1 Report from Park City Mountain Resort | February 25, 2013

Hookit Releases Blake Savage Support the Athletes Video | February 21, 2013

Recon Tour Report from Aura Skatepark | February 21, 2013

I’m Sponsored, Now What? | February 1, 2013

Blast from the Past: The Travis Pastrana Interview | January 1, 2013

2012

2012 Thor Winter Olympics | November 27, 2012

Hookit Expands Partnership with Monster Energy for Winter Recon Tour | November 17, 2012

Welcome to the team, Hunter Henderson! | November 1, 2012

Buy SPY to support Jeremy McGrath and Be The Match. | October 29, 2012

Hookit Featured Member, Austin Forkner, Sweeps Super Mini Class at Monster Energy Cup | October 23, 2012

Recon Tour Final Report from Krause Family Skatepark | October 6, 2012

Support Brett “Mad Dog” Banasiewicz at the Recon Tour Finals Oct 6th | September 16, 2012

Support the Athletes Video: Vann Martin | September 15, 2012

Hookit Joins Seminar Lineup at RCU Lake Elsinore | August 30, 2012

Brett Banasiewicz Head Injury | August 23, 2012

Hookit + Instagram | August 15, 2012

Mountain High Summer Edit Contest Winners! | August 8, 2012

Recon Tour Report from Escondido | August 5, 2012

Hookit Launches the Recon Tour with Monster Energy | July 31, 2012

Never Session Alone… | June 19, 2012

Brand Spotlight: Surface Sun Systems | May 10, 2012

Dalton Moore: U13 Spotlight Rider | April 18, 2012

The New Inbox | March 29, 2012

Who do you session with? | February 6, 2012

Navigation and Dashboard Cleanup | February 6, 2012

Hookit Announces Partnership with BRA to Promote Local Shops | February 1, 2012

Activity Feed Overhaul | January 25, 2012

Session & Win with Arnette | January 12, 2012

Unleash the Beast – Monster Army | January 4, 2012

2011

View/Manage/Apply to Athlete Programs on Facebook | December 10, 2011

Cyber Monday Time | November 28, 2011

Share Your Stuff with Facebook Connect | November 1, 2011

The New Athlete Management Tools for Brands | September 24, 2011

The New Athlete Program Tools | September 24, 2011

Site Update Announcement | September 23, 2011

The Tour Heads to Georgia and Florida! | August 12, 2011

Hookit.com Expands to Local Shops and Businesses | August 10, 2011

The Hookit Transformation Continues… | August 8, 2011

The New Brand Profile | August 8, 2011

The New Member Profile | August 8, 2011

Hookit.com Announces iPhone and Android Mobile App | August 3, 2011

The Tour Hits North Carolina | August 2, 2011

Half Way Point for the Spots & Sessions Tour! | July 24, 2011

The Tour Hits NY & NJ | July 22, 2011

Post Videos from YouTube & Vimeo | July 20, 2011

This Week on Tour: MI, OH, NY & PA | July 12, 2011

Hookit on TV at The Kitchen | July 10, 2011

New Feature: Props & Comments | July 8, 2011

This Week on Tour: Illinois & Indiana | July 6, 2011

Version 1.2 of the iPhone App Now Available! | July 5, 2011

Hookit FUEL TV Commercial Spot | July 1, 2011

This Week on Tour: Kansas | June 30, 2011

Hookit in Surfer Mag | June 30, 2011

Xconomy Feature: Hookit Goes Mobile and Hits the Road to Build its Online Brand, Audience | June 29, 2011

This Week on the Tour: Utah and Colorado | June 20, 2011

This Week on the Tour: Oregon | June 7, 2011

Intro to the Hookit.com Spots & Sessions Tour | June 7, 2011

Hookit.com and Monster Energy Announce Spots And Sessions Tour | June 2, 2011

Hookit.com on Fox 5 News San Diego | June 2, 2011

First Look: The Hookit.com Spots & Sessions Tour | May 18, 2011

More Site Improvements | May 12, 2011

Hookit for iPhone Goes Live! | April 29, 2011

T Shirt Time | April 19, 2011

Watching Paint Dry | April 19, 2011

Hookit 2.0 is Coming | April 19, 2011

Hookit 2.0 is Here | April 19, 2011

2010

2010 / 2011 Sponsorship Season | September 8, 2010

Hookit.com Kicks off the 2011 Sponsorship Season | September 2, 2010

Lars Tribus Newest East Coast Hookit.com Ambassador | June 21, 2010

New Fixes / Improvements are Live | June 16, 2010

New Site Updates are HERE | May 26, 2010

bigMETHOD.com: What elements combine to make a successful social media campaign? | May 14, 2010

Hookit.com Ad in Motoplayground – Are You In It? | May 12, 2010

New Monster Army Community is Live and New Store is Open | May 11, 2010

New Site Updates are HERE | May 6, 2010

Hookit.com and FUEL TV Partner to Hook-Up Young “Unsponsored” Athletes | April 28, 2010

Mixergy.com – How Hookit Built A Community Of 500,000+ Athletes And Enthusiasts – with Scott Tilton | April 19, 2010

Examiner.com – Tax day left you light in the wallet? Hookit.com can help | April 16, 2010

Hookit.com’s First Print Ad | April 13, 2010

SHOP-EAT-SURF.COM – Hookit CEO on Loop’d name change and more | April 9, 2010

San Diego News Network – Hookit.com links action sport lovers with sponsors, schwag and other athletes | April 7, 2010

Xconomy.com – The Great iPad Debate Begins, Hookit Taps Growing Market, Four Under the Radar Deals, & More San Diego BizTech News | April 5, 2010

Xconomy.com – Hookit Fuels Sponsorship-Starved Amateur Athletes | April 2, 2010

Surfer Mag Announces 2010 Hot 100 | April 1, 2010

Making of the Hookit.com Promo Video | March 18, 2010

New Promo Video is Live…thanks to Hookit.com member Davis Paul | March 4, 2010

Loop’d Network and SponsorHouse are Now Hookit.com | February 10, 2010

R.I.P. Loop’d and SponsorHouse | January 29, 2010

2008

BMX Shop Sponsorship Basics – Part 1 | August 15, 2008

BMX Shop Sponsorship Basics – Part 2 | August 15, 2008

Cracking the Skate Sponsorship Code | August 15, 2008

How to Get in the Media | August 15, 2008

2007

Sponsor Me! How Sponsorship Works in Skate | October 17, 2007