CHASING SPONSORSHIP VALUE

An Inside Look At The Top Brands In Sports, How They Got There, And What They Could Do Even Better

This report dives into the methodology used to rank the brands, the trends in sponsorship including the impact of COVID-19, and how to use the data as a sports marketer. In addition to a look at where the value comes from in the world of sports, the report breaks down the metrics inside 4 key industries: Apparel & Accessories, Automotive, Beverage, and Financial Services. Each sections contains tips on how to evaluate, benchmark, and optimize your sponsorship portfolio.

Key Takeaways:

  • The Impact of COVID-19 on Sponsorship Value
  • 2 Levers to Improve Sponsorship Value
  • Average Sponsorship Value by Sport and Partner Type
  • An In-Depth Look at Sponsorships by Sector:
    • Apparel & Accessories
    • Automotive
    • Beverage
    • Financial Services
  • The Future of Sponsorships
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